Cycling enthusiasts needed for charity World Record attempt

​

Soreen are attempting to break a Guinness World Record and raise over £10,000 for The Christie Charity.

The world record attempt is to be held at the Manchester Velodrome, over a 24 hour period, from 5pm on Friday 1st October to Saturday 2nd October at 5pm.

Soreen need volunteers to help smash the world record for the most amount of electricity produced, by pedalling on a static bike for a period of 24 hours! For each kilowatt hour of electricity produced by participants, Soreen will donate 50p to The Christie Charity.

We need your help! By taking part, participants are helping to raise serious amounts of cash for charity – the aim is to smash the current record and produce over 18,000 kilowatts of electricity over the 24 hour period.

The faster we pedal the more pennies we produce! Spread the word – we need over 2,000 people to sign up in order to raise as much money as possible.

Children’s face painting and entertainment will be provided throughout the duration of the event, aswell as lots of free Soreen products to keep you energised.

All cyclists will receive goody bags and record breaker status by receiving a certificate post the event. The top 3 producers of electricity will also win a top of the range shiny new bike worth £500, plus all participants will be entered into a free prize draw to win a holiday for four.

Soreen will also be offering the top cycling club who produces the most energy an entire year’s sponsorship deal which will include cycling shirts, velodrome sessions and a year’s supply of Soreen!

Paul Tripp, Managing Director of Soreen states; “The team at Soreen are thrilled at the prospect of smashing an official Guinness World Record and raising a lot of money for a cause we are extremely passionate about. We want to make this a real community effort and urge all of our local Soreen consumers to join us, in what is set to be a great event.”

Be a part of setting a new world record, raise money for charity and most of all, have fun!

(All cyclists must be over 16 years of age).

<ENDS>

Notes to Editors:
• Established over 70 years ago, Soreen is the UK’s number one, original fruited malt loaf brand • Soreen are a Manchester based company whose bakery produces a range of products including; Britain’s favourite Soreen malt loaf and snack pack, Soreen Fruity Five loaf and snack pack • Soreen are also due to launch new Soreen fruit loafs Fruity Five, Apple & Sultana, Cinnamon & Raisin, Banana loaves and Soreen Go cereal bars in October 2010 • September 2010 will see Soreen, for the first time in over a decade, relaunch the deliciously squidgy brand with a modern new image • In support of the rebrand, Soreen will attempt to break the Guinness World Record for the most electricity produced using static bikes. The official Guinness World Record attempt will run from 5pm on Friday 1st October 2010 until 5pm on Saturday 2nd October 2010 and raise money for The Christie Charity based in Manchester • Soreen Malt Loaf is low fat at 97% fat free and the New Soreen Fruit Loaves are 95% fat free • Paul Tripp is the Managing Director of Soreen - a photograph of Paul is available upon request

Contacts:
For additional information please contact Jess Cook at Savvy Marketing on:

Tel: +44 (0)113 237 6500 / 6538
Email: jess.cook@getsavvy.com
Mobile: 07977 930186

For all brand related queries please contact Katherine Collins, Brand Manager at Soreen HQ on:

Tel: +44 (0)161 874 4135
Email: k.collins@soreen.com

Tags: