Soreen bring together the Manchester community to break a Guinness World Record™ and raise £10,000 for The Christie
The Manchester Velodrome played host to a successful Guinness World Record attempt this weekend.
The Manchester community came out in force to support the event, which saw the Guinness World Record™ for the most amount of electricity generated on bikes within 24 hours, completely smashed!
Pedal power throughout the 24 hours ensured over 72,000 watts was clocked up – obliterating the existing record which stood at 12,953 watts.
The record also raised a serious amount of cash for cancer charity; The Christie. Soreen were to donate 5p for every watt hour generated throughout the event; however they have announced a donation of £10,000 to the charity – more than doubling the original total raised.
The event was kicked off by former Olympian, Iwan Thomas who set a high standard powering the totaliser. Greater Manchester Police were also in attendance as well as a range of representatives from businesses around the city. Cycling clubs from Manchester and the surrounding areas were also extremely well represented, battling it out to win a year’s sponsorship deal from Soreen for producing the most watts as a team.
Cycling enthusiasts; David Clark, Carl Cleghorn, Stuart Kinsey and Darren Riley all completed the entire 24 hours and remained in good spirits even throughout the early hours of the morning, only pausing for toilet and stretching breaks!
Paul Tripp, Managing Director of Soreen states; “The team at Soreen felt this was an ideal opportunity to raise much needed money for a cause close to all of our hearts. Using Soreen’s established links with health and sports we thought this was a great way for our Manchester consumers to support The Christie and be a part of history by breaking a Guinness World Record™ in the process. The level of support was fantastic and a massive thank you goes out to all of those involved.”
NB: Guinness has confirmed that this is an official World Record, however, the final total of watts raised is set to increase following official confirmation and verification from organisers.
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Notes to Editors:
- Established over 70 years ago, Soreen is the UK’s number one, original fruited malt loaf brand
- Soreen are a Manchester based company whose bakery produces a range of products including; Britain’s favourite Soreen malt loaf and snack pack, Soreen Fruity Five loaf and snack pack
- Soreen are also due to launch new Soreen fruit loafs Fruity Five, Apple & Sultana, Cinnamon & Raisin, Banana loaves and Soreen Go cereal bars in October 2010
- September 2010 saw Soreen, for the first time in over a decade, relaunch the deliciously squidgy brand with a modern new image
- In support of the rebrand, Soreen broke the Guinness World Record for the most electricity produced using static bikes within 24 hours. The World Record attempt ran from 5pm on Friday 1st October – 5pm on Saturday 2nd October plus raised £10,000 for The Christie charity based in Manchester
- Soreen Malt Loaf is low fat at 97% fat free and the New Soreen Fruit Loaves are 95% fat free
- Paul Tripp is the Managing Director of Soreen - a photograph of Paul is available upon request
For additional information please contact Jess Cook at Savvy Marketing on:
Tel: +44 (0)113 237 6500 / 6538
Email: jess.cook@getsavvy.com
Mobile: 07977 930186
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