Independent DIY & Tool Retailer Keeps Pace with Major Brands Online
MP Tools launches mobile website to take advantage of growing mobile search market
Hampshire, UK (September 8, 2011) - A leading independent online DIY and tool retailer is keeping pace with some of the biggest brand names in the industry by launching a mobile version of its website.
Alton based www.mptools.co.uk is one of the first independent retailers in this sector to follow in the footsteps of brands, such as Screw Fix and Tool Station. By launching a mobile version of their site MP Tools hope to take advantage of searches coming from devices such as the iPhone and Blackberry. The company has recognised the significance of the fast growing mobile search market and the changing needs of a customer base that is increasingly browsing and buying whilst on the move.
Paul Sanderson, a Managing Partner at MP Tools, commented “We’ve been monitoring the shift in search traffic for some time and decided to act now to give us the best chance of converting potential customers from mobile devices.”
“We know that the popularity of Smartphones will mean that traffic coming from mobile users will continue to grow at an incredible rate and we want to make sure our business is positioned to take full advantage of such a fast growing market.”, added Sanderson.
The need for mobile websites is expected to be unprecedented in the next 18 months as the mobile search market continues to grow. Users struggle to navigate traditional websites which are designed to be viewed on devices with much larger screens. Mobile websites are designed to provide a much better experience and enable users to browse and buy much easier.
UK based Web Agency, SAYU Limited, developed the mobile website for MP Tools. SAYU recently launched www.sayuconnect.com which allows for the rapid development of mobile sites for businesses of all sizes.
Director at SAYU, Tony Marshall, led his team to develop SayuConnect; which is the culmination of 12 months of work. He commented “The development of the mobile site for MP Tools really shows off the capability of SayuConnect; as it was easily able to handle the 65,000 products and 1000’s of categories.”
Marshall added, “The mobile site works in sync with the main site and is able to maintain stock levels as well as handle a wide range of shipping requirements based on product size and weight.”
Since the launch of the site, SAYU has seen a great deal of interest from new and existing customers, particularly in the mobile checker; a tool that allows users to view how a website looks on mobile devices (http://www.sayuconnect.com/mobile_check.php).
MP Tools was established in 1999 and is an independently owned business based in Hampshire. It sells a wide range of DIY products and tools throughout the UK to both trade customers and consumers.
Contact:
Chris O’Rourke
01642 664569
press@sayu.co.uk
www.sayu.co.uk