SAS appoints MediaCom as its new media agency

SAS appoints MediaCom as its new media agency [REMOVED GRAPHICS] [REMOVED GRAPHICS] Scandinavian Airlines has selected MediaCom as its new media agency. The agreement is effective from January 1, 2003. [REMOVED GRAPHICS] ""ediaCom has a strong organization both within Scandinavia and internationally. We have looked for a partner that has a businesslike approach to the use of media and is capable of innovative thinking with regard to areas such as nontraditional media," says Jens Willumsen, head of SAS Marketing & Product Management. "We believe that MediaCom can provide us with something new and also ensure that we achieve further savings within the media field. We also find the right chemistry at a personal level." [REMOVED GRAPHICS] The agreement covers strategic consultation, purchasing and handling in connection with media selection for Scandinavian Airlines, including the optimization of media investments aimed at strengthening the SAS brand and increasing sales. Purchasing negotiations regarding newspapers and magazines for use onboard SAS flights and in SAS lounges are also covered. [REMOVED GRAPHICS] ""his was no easy choice,""Jens Willumsen points out. "All the competing agencies were highly professional in their submissions and several rounds were necessary before we were able to make the final decision. The other agencies involved were Carat, Mediaedge:cia, OMD and Sandberg Starcom. [REMOVED GRAPHICS] For the past eight years SAS has used Mediaedge:cia, except in Denmark where SAS''media agency has been OMD/MediaWise. [REMOVED GRAPHICS] [REMOVED GRAPHICS]SAS CORPORATE COMMUNICATIONS ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2003/08/01/20030801BIT01230/wkr0001.doc http://www.waymaker.net/bitonline/2003/08/01/20030801BIT01230/wkr0002.pdf