SAS EuroBonus wins Freddie Award for third year running
SAS EuroBonus wins Freddie Award for third year running For the third year in a row, SAS EuroBonus has received a Freddie Award for best bonus programme. The award is presented by Inside Flyer, a magazine for members of airline and hotel frequent-traveller programmes. A total of 82,740 international travellers voted in 1998. SAS Eurobonus received the most votes, scoring an average rating of 8.86 on a scale of 10. "It feels fantastic to win again this year - a pat on the back from our members around the world," says Eva-Karin Dahl, coordinator of SAS EuroBonus. Prizes were also awarded in six sub-categories, and SAS EuroBonus won in four: Best newsletter Best website Best elite level for high-mileage travellers Best airline promotion SAS EuroBonus scored second prizes in the other categories: best award and customer service. Inside Flyer is an American magazine with a circulation of 140,000. The Freddie Awards were established in 1988, but were initially limited to the American market. Since 1995, the awards have been international, and enjoy high status in the travel and hotel industry, since members of the bonus programmes themselves decide who wins. The prize will be awarded at a ceremony at SAS headquarters in Frösundavik, Stockholm on 23 April. The founder of the Freddie Awards, Inside Flyer's editor Randy Petersen, also presented a special Industry Impact Award to Star Alliance, a group including SAS and Air Canada, Lufthansa, THAI, United and Varig. The award was presented to the Star Alliance for setting an industry standard as the first truly global group with a bonus programme that meshes the benefits of various programmes in a single network of benefits for passengers. SAS CORPORATE COMMUNICATIONS ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2003/07/31/20030731BIT00510/wkr0001.doc http://www.waymaker.net/bitonline/2003/07/31/20030731BIT00510/wkr0002.pdf