Scania develops a strategic base for industrial and marine engines in Germany
Scania develops a strategic base for industrial and marine engines in Ger- many In order to further boost competitiveness within the industrial and marine engine sector, Scania is concentrating its sales operations into special- ised units. By transferring sales of industrial and marine engines to spe- cialist engine distributors, the products benefit from a sharper profile and more natural exposure than they would with Scania's traditionally truck-oriented distributors. This shift in focus is ably supported by con- tinued utilisation of Scania's extensive service network, with more than 1,000 workshops on the important European market alone. At the Boot 2000 international boat fair in Düsseldorf, Scania is intro- ducing a new engine distributor on the German market - ScanDiesel GmbH of Bremen. ScanDiesel GmbH has about 20 dealers and partners with specialist competence spread throughout Germany. "Scania's industrial and marine engines will become an integrated and more natural part of a wider product range under ScanDiesel who, with its com- prehensive product base, deals with a very broad customer segment," ex- plains Lennart Hjelte, Senior Vice President Industrial & Marine Engines. "Engines for industrial and marine applications are often made in small production series and for very special purposes. In order to permit this degree of tailoring to individual customer requirements, it is necessary to provide a high degree of specialisation at the distribution stage. By focusing on Scania's distribution operations, each of the market segments can be handled by specialists in a holistic way," concludes Lennart Hjelte. For more information, please contact Ulf Söderström on tel. +46 8 55381044, mobile phone +46 70 6809595, or Hans Hellsten on tel. +46 8 55381802, mobile phone +46 70 7581802. Scania is one of the world's leading manufacturers of trucks and buses for heavy transport applications, and of industrial and marine engines. With production facilities in Europe and Latin America, Scania is one of the most profitable companies in its sector. Scania products are marketed in about 100 countries worldwide and approximately 96 percent of total production is sold outside Sweden. Scania press releases are available on the Internet, www.scania.com ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/01/24/20000124BIT00630/bit0001.doc http://www.bit.se/bitonline/2000/01/24/20000124BIT00630/bit0002.pdf