Scania merges corporate marketing and communications

Scania is establishing a new corporate organisation to integrate communications, brand, marketing and sustainability. The new organisation is headed by Erik Ljungberg. 

This new function will strengthen the company’s communications efforts and enable speed and synergies in support of the business strategy.

Communications, Brand and Marketing combines resources and responsibilities from the current Corporate Relations function with customer-oriented marketing operations that previously belonged to Sales and Marketing. The newly established function will also take responsibility for driving and coordinating company-wide sustainability issues.

“On our journey to become a leader in sustainable transport, both external and internal communications will be more important than ever. To communicate as one company and one brand, and to spread our vision of a fossil-free transport system to various stakeholders is key to our future success,” says Henrik Henriksson, President and CEO of Scania.

Erik Ljungberg began his career at Scania in 1997. He has since held several senior positions within marketing and communications, the latest as Senior Vice President and Head of Corporate Relations. Ljungberg will continue to report to President and CEO Henrik Henriksson.  

“Our industry is facing significant changes in terms of technology and new business models. The combination of a strong brand and solid marketing and communications will play an important role in our success going forward”, says Erik Ljungberg, Senior Vice President and Head of Communications, Brand and Marketing at Scania.

For further information, please contact:

Karin Hallstan, Head of Corporate Communications and PR, phone: +46(0)76 842 81 04, e-mail: karin.hallstan@scania.com 

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Scania is a world-leading provider of transport solutions. Together with our partners and customers we are driving the shift towards a sustainable transport system. In 2017, we delivered 82,500 trucks, 8,300 buses as well as 8,500 industrial and marine engines to our customers. Net sales totalled nearly SEK 120 billion, of which about 20 percent were services-related. Founded in 1891, Scania now operates in more than 100 countries and employs some 49,300 people. Research and development are concentrated in Sweden, with branches in Brazil and India. Production takes place in Europe, Latin America and Asia, with regional production centres in Africa, Asia and Eurasia. Scania is part of TRATON AG. For more information visit: www.scania.com.