The Future Room: for visions, ideas and concepts that shape tomorrow’s world of transport
Scania is creating a virtual space where its own experts and visionaries will meet and exchange ideas regarding trends and visions with external voices like researchers, futurists and videographers and writers. Together they will draw a picture of what the future may bring: the home for this creativity is The Future Room.
Scania wants to share more of its vision of what the shift to a sustainable transport system could look like. It points to a bright future, and highlights the role companies can take in positively impacting the global agenda. It also focuses on the power of technology and innovation by the introduction of progressive concepts, pilots and ideas.
“We want to make more people curious about Scania. Both to get those who already know us to see different sides of us, but also to trigger a future-driven audience that doesn’t necessarily yet know they should pay attention to us,” says Erik Ljungberg, Head of Communications, Brand and Marketing at Scania. “The most valuable asset we as a company have, is our employees, our talent, and the Future Room is a space for them, just as much as for people outside the company.”
Staying in the forefront during large technology shifts, exploring new business models and managing the speed of change present challenges and great opportunities for Scania, the ecosystem of transport and logistics, and society at large.
“We have a legacy and a culture that are strong. We build on that as we look to the future and tap into new competence and partnerships in areas like autonomous vehicles, connectivity and electrification. This also calls for a communications approach that draws new stakeholders closer to the company,” says Erik Ljungberg.
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For further information, please contact:
Karin Hallstan, Head of Corporate Communications and PR, Scania
Phone: + 46 8 553 852 10
E-mail: karin.hallstan@scania.com
Scania is a world-leading provider of transport solutions. Together with our partners and customers we are driving the shift towards a sustainable transport system. In 2018, we delivered 88,000 trucks, 8,500 buses as well as 12,800 industrial and marine engines to our customers. Net sales totalled to over SEK 137 billion, of which about 20 percent were services-related. Founded in 1891, Scania now operates in more than 100 countries and employs some 52,000 people. Research and development are concentrated in Sweden, with branches in Brazil and India. Production takes place in Europe, Latin America and Asia, with regional production centres in Africa, Asia and Eurasia. Scania is part of TRATON SE. For more information visit: www.scania.com.
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