Schneider Associates Announces Slate of New Education Clients for Growing National Practice

Expanding Education Practice Secures University of Pittsburgh, Northeastern University, Penn Foster, Virginia College, Ecotech Institute and Others

BOSTON – May 15, 2013 –Schneider Associates (SA), an integrated marketing, public relations and digital communications firm today announced it has added several prestigious higher education clients to its emerging education practice. They include:

-          University of Pittsburgh’s College of Business Administration

-          Joseph M. Katz Graduate School of Business

-          Northeastern University’s Custom Executive Education Program

-          Penn Foster

-          New England College of Business and Finance

-          Virginia College

-          Ecotech Institute 

For these new accounts, SA will conceptualize, develop and execute a variety of integrated campaigns, many of which focus solely on leveraging social media channels.  SA’s education clients have partnered with the agency because of its experience deploying quantifiable digital and traditional media programs that focus on driving traffic and generating leads while building awareness and increasing visibility.  

“More and more colleges and universities are behaving like major consumer brands when it comes to their communications initiatives,” said Sarah Scalese, Director of the Corporate, Education & Nonprofit Group.  “All schools are focused on enrollment, retention and giving, but we’ve found an increasing number of colleges and universities are committed to  raising awareness via traditional media relations as well as harnessing the power of social media to impact student engagement, enrollment, rankings and fundraising efforts.”  

The Corporate, Education & Nonprofit Group works with clients including regional and national financial service institutions, law firms and commercial real estate companies.  The group’s practice expanded to include education in February 2011, when SA launched MIT Sloan’s Executive MBA program.  In addition to the aforementioned education clients, the group also worked with Harvard Business Publishing, and launched The Alumni Factor's new college ranking service and Dr. Sarah McGinty’s fifth edition of The College Application Essay

Schneider Associates (SA) is an integrated marketing and public relations agency that uses a blend of traditional, digital and social strategies to help clients innovate in a digital age and navigate the ever-changing marketing landscape. Representing a wide range of clients in consumer food, retail and home products, professional services, public affairs, and creative services, SA specializes in Launch Public Relations®, a proprietary method of launching new products and invigorating icon products.  President Joan Schneider has written two books on launching new products, including The NEW Launch Plan: 152 Tips, Tactics, and Trends from the Most Memorable New Products that is available on Kindle and at To learn more about Schneider Associates, please visit:  

The Corporate, Education & Nonprofit Group creates and executes integrated public relations, social media, digital marketing and advertising campaigns on behalf of its clients.  These programs, all of which use data to track measurable results, include strategic media relations campaigns, corporate partnership initiatives, and social and digital media strategies, all aimed at accomplishing a client’s unique goals.  To learn more about the Corporate, Education & Nonprofit Group’s work, please visit:


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Schneider Associates successfully launches and sustains visibility for new products, services, companies, organizations and communities through integrated marketing and PR strategies.

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Higher Education client roster includes University of Pittsburgh, Northeastern University, Penn Foster, Virginia College, Ecotech Institute and Others
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Schneider Associates is an integrated marketing and public relations firm
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Schneider Associates has been in business for 33 years
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