Schneider Associates Names Alexis Walkenstein Vice President
Schneider Associates (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, institutions and communities, announces the promotion of Alexis Walkenstein to Vice President. Joining the firm in December 2013 as Director of Media Relations, Walkenstein will now collaborate with the management team and staff to drive top tier media placements and public relations strategies on behalf of diverse clients within Consumer, Education, Corporate and Public Affairs practice areas and on behalf of agency related initiatives.
With nearly two decades of experience in television news and public relations, Alexis’ passion for breaking news and current events fuels her talent for innovative client storytelling. Alexis launched her career in television news as an intern for WRC-TV, the NBC affiliate in Washington D.C., as part of American University’s prestigious “Washington Semester” program. After graduation, Alexis was hired by WHDH-TV, Boston’s NBC affiliate, where she served as overnight and then evening assignment editor managing story coverage for the station’s #1 newscast at 11 p.m. Alexis tracked and assigned stories covering everything from blizzards, World Series baseball, high profile murder investigations, political campaigns and elections, Papal visits, the Kennedys, Boston mobsters, health breakthroughs, and entertainment.
Alexis jumped from Boston to New York to join the news team at WCBS-TV as news assignment editor for Nightcast at 11 p.m., but returned to Boston following September 11 as news assignment manager for WHDH-TV. She provided editorial direction and logistics strategy for day-of news coverage and special events. She served as lead field producer in the U.S. and in Rome managing coverage of the Catholic Church sex abuse scandal, of which Boston was the epicenter. She was on the ground in Rome to manage the station’s coverage of Pope John Paul II’s historic death and funeral.
After extensive high profile coverage of the sex abuse scandal, Alexis was tapped to manage crisis communications for the Catholic Diocese of Palm Beach and was named Director of Communications and chief spokeswoman for Bishop Gerald M. Barbarito and the five-county south Florida diocese. In addition to promotion of the good works of the Church locally, she interfaced with members of the mainstream and religious press globally, drawing upon her crisis communications and public relations expertise to manage what has been characterized as the largest case of embezzlement in U.S. Catholic Church history.
Prior to joining SA, Alexis was named VP of Media and Communications at The Maximus Group, an Atlanta-based media and marketing agency, specializing in feature films, publishing, and grassroots engagement where she led media strategy for diverse client campaigns and secured national and international placements within traditional and new media platforms.
A Framingham, MA native, Alexis earned a B.A. in Communication from Regis College and is currently a member of the Archbishop Fulton J. Sheen Foundation Board of Directors.
About Schneider Associates
Schneider Associates (SA) is an integrated marketing and public relations agency that uses a blend of traditional, digital and social strategies to help clients innovate in a digital age and navigate the ever-changing marketing landscape. Representing a wide range of clients in consumer, corporate and non-profit, education, public affairs, and creative services, SA specializes in Launch Public Relations®, a proprietary method of launching new products and invigorating icon products. President Joan Schneider has written two books on launching new products including The NEW Launch Plan: 152 Tips, Tactics, and Trends from the Most Memorable New Products that is available on Kindle and at Amazon.com. To learn more about Schneider Associates, please visit: www.schneiderpr.com. Schneider Associates – Always Launching New Ideas.
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