Schneider Associates Promotes Tom Ryan to Vice President and Director of Integrated Marketing and Creative
BOSTON – September 18, 2013 – Schneider Associates (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, organizations and communities, announces the promotion of Tom Ryan to Vice President and Director of Integrated Marketing and Creative for the InGROUP. The InGROUP is a new practice at the firm focusing on integration, innovation and ingenuity through creative, digital and social media campaigns.
Ryan, who joined the firm in August of 2009, will serve in a dual role. As Vice President and Director of Integrated Marketing and Creative, he manages agency marketing programs, and provides creative direction, digital strategy, project management and copy direction for client branding and marketing assignments. In addition, Ryan is a strong contributor to agency thought leadership and intellectual property in Launch Marketing and Launch PR®.
Ryan works closely with VP of Digital Integration Don Martelli to provide strategic insights to clients, crafting digital and social media marketing programs and formulating messaging for brand and creative development projects. Together they offer clients ways to optimize website and social media traffic and increase lead generation performance through search engine optimization and pay per click strategies. Prior to joining Schneider Associates, Ryan worked at two Boston-area advertising agencies as a copywriter, creative director and marketing professional.
With a bachelor’s degree in English and Psychology from Boston University, Ryan brings more than 14 years of experience in marketing, creative direction, copywriting and account management to the agency. His portfolio includes work for Sunstar Americas (GUM Brand), MIT Sloan School of Management, Northeastern University’s D’Amore-McKim School of Business, The Gutierrez Company, Atlantic Management, Liquid Wrench, Textron Defense Systems, Stryker Biotech, Winchester Hospital, Partners Healthcare and Dana-Farber Cancer Institute.
About Schneider Associates
Schneider Associates is a full-service public relations and integrated marketing communications agency that successfully launches and accelerates visibility for new products, services, companies, organizations and communities. Schneider Associates represents a wide range of clients in education, professional services, consumer food and retail, home products/home improvement, public affairs, digital marketing, social media and creative services. The agency specializes in Launch Public Relations®, a proprietary method of launching new products and revitalizing icon products to build awareness, excitement, and sales. President Joan Schneider has written two books on launching new products. Her second book, published in 2010, is titled The NEW Launch Plan: 152 Tips, Tactics, and Trends from the Most Memorable New Products, and is available on Kindle, at Amazon.com and at BNPmedia.com. To learn more about Schneider Associates, please visit: http://www.schneiderpr.com
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