Top Products in U.S. Hook Consumers on a Feeling

Windows 8, Twinkies, and the iPhone 5C top list of products that connect emotionally with consumers to become Most Memorable New Product Launches of 2013BOSTON – February 4, 2014 If U.S. manufacturers, marketers and branding experts want to know if consumers are emotionally connecting with their products, then they can look to the results of the Most Memorable New Product Launch survey, conducted by Sentient Decision Science and Schneider Associates. The 2013 MMNPL survey uses cutting edge research methodologies to measure emotional connections consumers have to new products. The top 10