Retailers need to embrace mobile faster, believes app expert
News that successful omni-channel retailer Argos has generated £1bn of m-commerce revenue in a year, should act as stark warning for other retail brands that fail to realise the power of mobile. That’s the message from experienced retailer Simon Howship, now managing director of mobile app development specialist Common Agency.The figure was revealed at the Argos ‘Christmas in July’ event, following a 38% increase in sales involving a mobile device, in the year to February 28. Argos also claimed to be the first multichannel retailer in the UK to break this £1bn barrier, a significant