Adverty enables in-game advertising in leading mobile eSport game
Adverty AB (publ) has integrated its award winning advertising platform into the studio’s critically acclaimed game.
The mobile eSport game has been downloaded more than 50 million times and is played actively with long session times. The game will show seamless in-game ads in the shapes of billboards and posters, where Adverty’s platform will enable real-time, live brand advertising.
“The studio has done an impressive job and the finished product is a good example of the new era of non-intrusive advertising done right. Overlayed ad banner interruptions are now replaced by seamlessly integrated brand elements that renders as a natural part of the game world.”, comments Niklas Bakos, CEO of Adverty.
The aggregated order value is defined by the number of active ad units within the game, and this number will be scaled up according to a rollout plan that is set to begin with selected prereleases early May 2019 and planned to conclude a few weeks later in a full global launch. The agreement is commercial and involves revenue for the company. The games large geographical spread will also widen Adverty’s distribution network significantly.
The studio and Adverty will issue a joint statement in connection to the global launch.
For further information, please contact:
Niklas Bakos, VD
Phone: +46 703 66 96 46
E-mail: nb@adverty.com
This information is information that Adverty AB (publ) is obliged to disclose under the EU Market Abuse Regulation. The information was provided, through the contact of the above contact person, for publication on the 25th of April 2019.
Mangold Fondkommission AB, phone +46 8 5030 1550, act as certified advisor/mentor and market maker for the company at NGM Nordic MTF.
About Adverty
Founded in 2016, Adverty is an ad tech company that empowers mobile, augmented and immersive virtual experiences for brands to connect with consumers in the right time and place. Its platform lets creators of mobile, virtual and augmented reality content monetize with easy-to-integrate, non-intrusive seamless in-app advertising. More information at www.adverty.com.