Revolutionary New Motorcycle Helmet Sells Out

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• ThermaHelm™ sell out on first round orders of helmets at Carole Nash International Motorcycle Live at the NEC in Birmingham. • ThermaHelm™ orders on their Limited Edition production run of their bespoke lifesaving brain-cooling helmets have sold out following their first week launch at The Carole Nash Motorcycle Live Show. • Customers face a sixteen week wait for the next round production on these world first helmets. Wednesday 1st December, 2010: A key factor in motorbike head injuries is brain swelling inside the cranium and the response time to address the issue. ThermaHelm™ technology helps to mitigate this problem by cooling a rider's head instantly after an accident by triggering an endothermic chemical reaction inside the helmet lining at the exact moment of impact, to immediately cool the rider’s head and reduce swelling. ThermaHelm™ inventor Jullian J. Preston-Powers says; “The importance of safety in helmets is amplified this winter with the increase in icy conditions for motorcycle riders. Interest has come from many riders who have been in accidents or know friends who have had accidents. While riding safely is clearly important, having the right equipment can make all the difference in the 'golden hour' between an accident and the arrival of the emergency services. “Our stringent testing procedures in bringing this to market, as well as the science behind it have played a large part in the run on orders being placed at the show. Many riders placing orders have also read about the GPS Emergency Beacon Transmitter which calls our base-station operators who alert emergency services to the rider’s exact GPS coordinates.” For more information visit: www.thermahelm.com Notes to editors: ThermaHelm™ inventor Julian J Preston-Powers is available for interview at NEC Birmingham on 27th – 5th December, 2010 on Stand B001 Hall 2 or after the show at any time over the telephone. About ThermaHelm ThermaHelm™ was invented by neuro-protective specialist Julian Joshua Preston-Powers in 2005. ThermaHelm® Technology has been granted Greenlight Status from UK Trade & Investment as a Technology of Exceptional Potential and was finalist in the 2009 ‘Best of British Innovation Awards’. ThermaHelm® is the most revolutionary and innovative redesign of the Motorcycle Safety Helmet in over fifty years. This unique life-saving technology actively helps protect your brain – not just your head, in the event of an accident. Industry Comment: ThermaHelm™ are well equipped to aid journalists on a number of motorcycle related topics and can offer comment on motorcycle technology, safety and evolution. Images & Downloads For more information on ThermaHelm™, images, logos and more visit: http://www.thermahelm.com/press-releases.html Additional launch press release: http://www.cisionwire.com/search-news-media/revolutionary-new-motorcycle-helmet-launched- Press Contacts: Dale Lovell, Search News Media on 01753 859 588 / 0779 1414 681. E-mail: dlovell@searchnewsmedia.co.uk

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