World Archipelago launches Supadu digital marketing toolkit at London Book Fair
World Archipelago launches Supadu digital marketing toolkit at London Book Fair World Archipelago, www.worldarchipelago.com the award-winning creative technology agency, announced today the official launch at this year’s London Book Fair of Supadü™ www.supadu.com the digital marketing toolkit designed for publishers. The toolkit enables publishing houses to quickly and easily build marketing microsites without any technical expertise. Supadü™, first developed with Simon & Schuster in the U.S., is made up of 23 customisable applications that enable the creative and marketing departments of publishing houses to create fully interactive and visually rich web pages without any dependency on 3rd parties. Web pages are easily customised through a drag and drop approach that allows users to put applications together in different combinations to produce a very large variety of layouts that have SEO-friendly coding, integration with standard metrics packages and access level control to ensure proper work flow procedures. Simon & Schuster uses Supadü™ to build websites for authors, books and promotions that also include applications such as polls, slideshows, video timelines, and incorporates content from Twitter and YouTube. Commenting on Supadü™, Adrian Norman, Vice President of Marketing and New Products for Simon & Schuster Digital said: “We worked with World Archipelago to develop an application that enables our staff to quickly and easily build rich, engaging web pages that support our various online marketing efforts without having to hire an agency. Supadü has in a very short time proved to be an invaluable tool for increasing the presence of our authors and publishing programs on the Web.” Mark Harvie-Watt, CTO and co-founder of World Archipelago, said, “We are really excited about Supadü because it’s made it so easy for completely non-technical people to build websites in-house, and because it integrates so easily with publishers’ existing web services such as Simon & Schuster’s eCRM and ISBN web services. It’s really made it possible for an industry with traditionally limited online budgets to develop their web presence at web 2.0 speed and without any dependence on webmasters, IT departments or technology agencies.” -ENDS- Press Contact World Archipelago Sarah Arbuthnot sarah.arbuthnot@wai.co.uk Direct Line: 0207 471 8337 Mobile: 07917 162939 About World Archipelago World Archipelago Ltd. (WAI) www.worldarchipelago.com established in 1996, is a leading digital services agency based in London and New York which builds digital tools and websites for content owners and established brands, and provides white label technical services for London’s top full service digital agencies. The Company is an expert in location-based technology and data visualisation. It invests heavily in research and development and has won over 20 major awards for its work. Its clients include Telegraph Media Group, Guardian Media Group, Condé Nast, Jetix, A&E Television Networks, and iVillage.com.
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