Five Fine Wines by the glass
WineEmotion’s new five-bottle dispenser helps wine sellers profit from fine wine
WineEmotion UK has launched a new fine wine dispenser, the five-bottle Cinque. A compact unit, the Cinque is ideal for wine merchants, wineries and up-market off licences, delis and groceries wanting to offer a range of fine wines for customers to try before they buy. Not only does it deliver a precise, controlled measure, it also keeps open bottles of wine in perfect condition for up to 30 days, with no possibility of wine spoilage, oxidisation or cross contamination.
The Cinque combines proprietary technology and Italian elegance, creating an eye-catching display while maximising the profitability of fine wine by the glass.
“Increasingly wine sellers are offering wines to try before you buy as a way to increase footfall and enhance the customer experience,” says Dan Lovell, managing director of WineEmotion UK. “There’s a demand to offer samples of more expensive wines – customers are unlikely to buy a wine that would normally be outside their budget without tasting it first. Plus, there’s an increase in buying wines by the case; here, tasting is extremely important. However, the wine seller won’t want to open a fine wine if only one or two glasses are going to be sampled from it, leaving the rest of the bottle to spoil.
“The Cinque provides the solution, in a stylish cabinet that will promote sales.”
The Cinque has a variety of design features and options to create a strong visual impact, while complimenting the site’s décor. The glass front is equipped with a colour LED light system that can be adjusted, for example to suit the time of day. It can even be linked to external systems to co-ordinate lighting effects. The unit is manufactured in high-grade stainless steel with a range of colours available, including special finishes such as Corten weathered steel. It can also be manufactured to incorporate a variety of graphics or logos.
Keeping the wine in the best possible condition over an extended period is achieved by the Isol Plus dispense system, which isolates each bottle and uses a safe, inert gas to prevent oxidisation. The Cinque is available in either an ambient or a refrigerated version, which features a sophisticated controller that maintains the preferred temperature, with a range from 7 to 18°C.
The Cinque dispenses a choice of three different measures, each precisely controlled, at the touch of a button.
“Using a dispenser like this also allows the retailer to exploit new marketing opportunities, such as themed wine events and special offers on fine wines,” says Dan.
Each WineEmotion UK system offers a variety of technologies to protect and enhance management of the fine wine service, including software to monitor and manage the system. Optional extras include biometric fingerprint identification. Currently under development is the WineEmotion App, to further enhance the consumer’s wine tasting experience.
List prices for the Cinque wine dispenser start from £3750+VAT. For more information visit www.wineemotionuk.com or call +44 (0)1635 282230.
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Cinque from WineEmotion off trade.docx – Jun-14
Press Enquiries:
Toni Turner at The Publicity Works: 01263 761000 Email: wineemotion@publicityworks.biz
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Dan Lovell at WineEmotion: (0)1635 282230
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WineEmotion UK is part of the SEEGiR group, which offers a wide range of specialist wine storage and service equipment.
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