SEIKO Announces Support of the American Heart Association
SEIKO Introduces Signature “Go Red” Solar Tressia Watch to Support
American Heart Association’s Go Red For Women® movement
Mahwah, NJ (November 2011) – SEIKO Corporation of America is proud to announce its support of the American Heart Association, specifically the Go Red For Women® movement, with an exclusively designed “Go Red” SEIKO Solar Tressia watch created to support the fight against heart disease in women. This exciting relationship launches a new category of watches for SEIKO, focusing on a commitment to help a valuable cause working to save women’s lives in the United States.
Adorned with Swarovski crystals and a black ion finish with a signature heart on the dial and special engraved caseback, this watch is perfect for women of all ages. For every “Go Red” SEIKO Tressia sold through March 1, 2012, SEIKO will donate $15 to the American Heart Association for a minimum donation of $100,000.
“We are thrilled to support the American Heart Association’s Go Red For Women® movement with a stunning ladies’ watch that we can be proud of,” says Mr. Ken Hagiwara, President and CEO of SEIKO Corporation of America. “The fight against heart disease in women is a cause that many of us hold close to our hearts. Go Red For Women’s dedication to finding a solution makes us honored to play a special role in helping create awareness. We look forward to continuing our support of the American Heart Association.”
“The American Heart Association’s Go Red For Women® movement is grateful to SEIKO for supporting us in our fight against heart disease in women,” said William H. Roach Jr., Esq., Chairman of the Board of the American Heart Association. “This is an exciting opportunity for SEIKO to reach consumers who can join in contributing funds needed for life-saving research.”
SEIKO’s new Tressia collection is currently available at Macy’s and other fine retailers throughout the United States. Visit www.seikousa.com to find your nearest retailer.
SEIKO is a proud supporter of the American Heart Association’s Go Red For Women® movement.
About SEIKO Corporation of America
SEIKO Corporation of America is a wholly-owned subsidiary of SEIKO Watch Corporation, which is headquartered in Tokyo, Japan. SEIKO was founded in 1881, and is the only watch manufacture with every watchmaking expertise including Mechanical, Quartz, Kinetic, Spring Drive and Solar. For more information on SEIKO, visit www.seikousa.com.
About Go Red For Women
Go Red For Women is the American Heart Association’s solution to save women’s lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is preventable. GoRedForWomen.org, a premier source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy’s and Merck & Co., Inc.
Kathleen Dugan, Public Relations
SEIKO Corporation of America
(201) 529-7959
SEIKO Corporation of America is based in Mahwah, New Jersey and is a wholly-owned subsidiary of SEIKO Watch Corporation, which is headquartered in Tokyo. SEIKO was founded in 1881, and is the only watch manufacture with every watchmaking expertise including Mechanical, Quartz, Kinetic, Spring Drive and Solar. For more information on SEIKO, visit www.seikousa.com.
Tags:
