Husky Intelligent Fridges Acquires Selfly Store to Enhance Market Leadership
Husky Intelligent Fridges, a European leader in connected commercial refrigeration, proudly announces the acquisition of Selfly Store, the market leader in intelligent vending solutions across Europe, from Stora Enso Plc. This strategic union marks a transformative step in the evolution of smart, unmanned retail.
The demand for unmanned retail solutions, such as microstores and intelligent vending machines, has surged post-COVID-19, with the sector projected to grow annually with 65% - leading to 3,1 billion euros by 2031 in Europe. Husky Intelligent Fridges has been at the forefront of this revolution, introducing customizable self-service concepts that empower catering operators and restaurants to reduce operational costs and improve efficiency through remote monitoring tools. Meanwhile, Selfly Store has established a robust presence in over 20 European countries, serving diverse sectors such as hotels, hospitals, electric vehicle charging stations, stadiums, and workplaces. In 2024, Selfly Store’s smart vending machines generated 52% higher average revenue for operators compared to the previous year.
Unlocking New Possibilities Together
By joining forces, Husky Intelligent Fridges and Selfly Store aim to redefine the landscape of intelligent vending and commercial refrigeration. This partnership will leverage complementary customer portfolios to expand market reach while combining expertise in product development, R&D, and operations to accelerate innovation. Additionally, the collaboration will streamline processes with suppliers and partners, enhancing operational efficiency and creating value for clients and the broader industry.
“This partnership embodies the idea that the whole is greater than the sum of its parts,” said Serge Kremer, Co-Founder of Husky Intelligent Fridges. “Together, we will not only enhance our product offerings but also set new benchmarks for the smart refrigeration industry. Our shared commitment to innovation, growth, and customer satisfaction will drive us to new heights. Stay tuned for the innovative breakthroughs this partnership will bring.”
A Bright Future Ahead
Aslak de Silva, CEO of Selfly Store, shared his enthusiasm for the acquisition: “We are thrilled to become part of the Husky family. This partnership allows us to amplify our impact, leveraging Husky’s expertise to further advance our mission of changing the game of grab-n-go food shopping by developing innovative and data-driven technology. Together, we will lead the way in revolutionizing smart refrigeration and AI-enhanced microstores, offering exceptional value to operators and consumers alike.”
About Husky Intelligent Fridges
Husky Intelligent Fridges is at the forefront of commercial refrigeration innovation, offering cutting-edge solutions for fridges, freezers, and adjacent products. Dedicated to sustainability, efficiency, and advanced technology, Husky aims to redefine the refrigeration industry and set new standards in connected commercial solutions. https://www.intelligentfridges.com/
For more information please contact
Aslak de Silva, Managing Director, Selfly Store
Tel. +358 405199933
Email media@selflystore.com
Selfly Store Oy is a Finnish company that develops and manufactures advanced self-service technologies for the retail and vending market, with a strong focus on fresh food sales in B2C environments. By combining traditional retail experiences with innovations in RFID, scales, cameras, cloud, and IoT technology, Selfly Store provides 24/7 grab-and-go shopping experiences that are easy, convenient, and enjoyable for consumers. Merchants benefit from real-time, AI-enhanced data that empowers them to optimize operations. Selfly Store currently operates in over 20 countries across Europe.
