Double win for Zooma by Semcon and Ericsson when Web Marketing Association awards web campaign of the year prizes

Semcon’s subsidiary Zooma has received prizes for two of its website projects in this year’s Web Marketing Association’s Internet Advertising Competition (IAC). Zooma received the “Best Telecommunication Microsite/landing page” prize for its work with www.ericssonracingteam.com and the "Best Telecommunication Rich media Online” prize for the Volvo Ocean Race Mobile Channel, http://mobile.volvooceanrace.org/vor/web/flash/index.html. Both categories were reviewed and judged on seven criteria: creativity, innovation, design, copywriting, use of medium, memorability and impact. "We always aim to create and deliver according to our client's long-term business needs. It is most pleasing to find that Ericsson's online communication is given this kind of attention," says Anders Björklund, CEO at Zooma. Geoff Hollingworth, Lead of Digital Media Channel Volvo Ocean Race, Global Ericsson Inc, explains that: “As we lead the world into a truly converged mobile and fixed multimedia environment, the power of the right expression and emotion captured at that one customer touchpoint - be it either web or mobile - is crucial to ensure success. I am very proud to win these awards that show Ericsson understands this space and also would like to thank Zooma for being an excellent business partner in realizing our needs, demands and delivering upon them.” WMA The Web Marketing Association (WMA) was founded in 1997 to help set a higher standard for Internet marketing and corporate web development. The organisation is made up of marketing, advertising, PR, and design professionals. For more information, please contact: Anders Björklund, Zooma by Semcon, tel +46 736 84 00 19.