New owner of Semper AB

Hero AG acquires Semper AB

The Swiss corporation, Hero AG, has concluded an agreement to acquire Semper AB from private equity company, Triton. The acquisition price will not be disclosed. Semper is the Nordic market leader in baby foods and gluten-free products, and enjoys strong market positions in the UK and Russia. Hero AG is an international consumer-foods group, with a turnover of approx. SEK 8 bn, active in a range of different product areas where baby food is given priority. Semper will report directly to Hero’s CEO, Stefan F. Heidenreich, who comments on the acquisition as follows: - Semper’s brand and product portfolio complements Hero’s international brand portfolio exceptionally well. Semper’s core values – quality, security and innovation – are very much in line with Hero’s core values. Hero and Semper are both companies with a long history of producing high-quality products in the baby food and nutrition markets. Semper’s CEO, Andreas Sbrodiglia, looks very favourably upon Hero becoming the new owner: - We will now be operating from a stable industrial platform that will both facilitate long-term investments in our current core areas and present us with the opportunity to expand into new areas. Hero’s financial strength and extensive experience will strengthen Semper and thereby benefit not only our employees but also our customers and consumers. For further information, please contact: Andreas Sbrodiglia, CEO Semper AB Tel: +46 (0)70 585 57 17 or +46 (0)8 505 931 41