Sticky Summer? Not with Darrell Lea.
Escape to the beach, the pool or right in your backyard this summer with Darrell Lea Liquorice.
Westport USA, May 19 2011: Can you picture this familiar scenario.... laying on the beach in your brand new itty bitty bathing suit, wearing your stylish wrap-around shades, trying to impress those cuties on the blanket down the dune. You reach into your beach bag for a sweet treat and …. Oh no……end up pulling out a sandy, melted, sticky mess! Not looking so cool now!
Australian candy maker Darrell Lea has come up with the perfect solution – four delicious flavors of non-sticky, low-fat liquorice - the perfect summer treat. Darrell Lea has been making the #1 soft-eating liquorice in Australia for decades. This Aussie secret is a favorite from Bondi Beach to the Great Barrier Reef and is now available here in the US!
Summer sweet seekers can fill up on Darrell Lea’s Original Black, Strawberry, Mango or Green Apple soft-eating liquorice – it’s made with all-natural ingredients and stays cool and silky smooth on even the hottest of days. It’s the perfect compliment to a tall glass of lemonade!
Darrell Lea is available nationwide in supermarkets and convenience stores, just $2.99 for a 7oz bag.
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For further media information or images: Randi Leeds at Serendipity Communications randi.leeds@serendipitycommunications.net
Note to editors: History of Darrell Lea: In the early 1900's an enterprising young man, Harry Lea, began selling handmade confectionery from a push cart in Perth, Australia. The business soon grew and in 1927 Harry opened his first confectionery store in Sydney, naming it after his son Darrell. The confectionery was made fresh each night and sold out by the end of each day. More stores soon followed and today, still a 100% family owned company, our master confectioners pride themselves on creating fresh quality treats making Darrell Lea Australia's largest specialty confectionery retailer. In 1957, Darrell Lea invented Soft Eating Liquorice. Still cooked in Australia, to a secret recipe, this has become the liquorice gold standard in Australia. In 2002, Darrell Lea began exporting its unique Soft Eating Liquorice to the United Kingdom. Exports to Canada and now the US soon followed. 25,000 miles of Soft Eating Liquorice is produced each year at the Darrell Lea factory (ENOUGH TO CROSS AUSTRALIA 10 TIMES!)
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