New Product from Sergeant's Pet Care Product is a Financial Bright Spot for American Consumers and Their Pets



Media Contact: Kelly Lytle


(Omaha, Neb. – September 1, 2011) With 9.1 percent unemployment, a downgrade in the US credit rating, skittish consumer confidence and inflation 2.8 percent higher than last July, is there any relief for American consumers? Yes, according to an August report in Consumer Reports Magazine. For pet owning households (an impressive 85.2 million US households), there is good news indeed: one of the most costly, and most important, monthly expenses for dogs and cats – flea and tick control – is now significantly less expensive.

For millions of pet owners, Frontline®products have been part of their monthly regimen for years. Now, they can have the same active ingredient that they’ve enjoyed with Frontline Top Spot®for less money with FiproGuard™, a new generic equivalent of the Frontline®product from Sergeant’s Pet Care Products. In addition to monthly savings, one consumer will also walk away with a much greater savings – by winning a newly redesigned 2012 Volkswagen®Beetle®in Sergeant’s Big Pest Knockdown sweepstakes.

Generic versions of pet products are helping consumers keep their pets protected from the diseases spread by fleas and ticks for less money. The active ingredient in Frontline Top Spot®, fipronil, is now used in the same concentrations in the generic version, FiproGuard™. The patent on the veterinary-recommended active ingredient expired in 2010, leaving Sergeant’s open to develop the money-saving generic version of the enormously popular and trusted Frontline Top Spot®product.

“Like so many of the products we develop, we were aiming to meet consumers’ needs with FiproGuard™,” explained Caryn Stichler, vice president of marketing at Sergeant’s. “They’ve known and trusted fipronil to protect their pets from fleas and ticks for years using Frontline®products. Now, they can have the same effectiveness and safety profile for less money. Consumers really embrace generics for their pets, just as they embrace generics for themselves and their families. Especially in the current economy, saving significant amounts of money on a health-related item used monthly is great news for all of us.”

In addition to the significant savings consumers can find by buying FiproGuard™monthly, they can also register to win a new 2012 Volkswagen®Beetle®in Sergeant’s Big Pest Knockdown sweepstakes. The sweepstakes runs through September 30. No purchase is necessary to enter.

For more information on FiproGuard™ flea and tick products, or to enter the Big Pet Knockdown sweepstakes, visit

View a veterinary perspective on the comparison between Frontline Top Spot® and FiproGuard™, featuring Dr. Tony Johnson, practicing veterinarian and veterinary emergency medicine specialist and associate professor:

View the Consumer Reports article online:

View more US pet statistics from the American Pet Products Association:

View hilarious video promoting The Big Pest Knockdown sweepstakes:

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (

*FIPROGUARD™ contains fipronil, the active ingredient used in Frontline Top Spot®. FIPROGUARD™ is a trademark of Sergeant's Pet Care Products, Inc. Frontline Top Spot® is a registered trademark of Merial. Frontline Top Spot® and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FIPROGUARD™ and retail price survey of Frontline Top Spot® as of May 6, 2011.

** One winner will be chosen at random on or before October 5, 2011. The lucky winner will receive their new 2012 Volkswagen Beetle when they arrive in Volkswagen dealerships in fall 2011. For complete rules and regulations, please visit





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