Share Pet Love Stories to Win NYC Trip from Sergeant's Pet Care Products®

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(Omaha, Neb. – February 4, 2010) February is known as the month of love. To honor the special, strong bond between people and their pets, Sergeant’s® Pet Care Products is launching the “Share the Love” Love Letter Contest, running through February 28. By sharing their own pet love story of up to 150 words and a photo, entrants have the chance to win one of several prizes. The Grand Prize winner will receive a three-day, two-night VIP weekend for two in New York City. The second prize winner will receive a year of pampering with bi-monthly grooming at a local grooming salon (six visits) and a pet products gift pack. Six third prize winners will each receive a pet products gift pack.

The contest, featuring the new Pur Luv™ treat line from Sergeant’s, celebrates the love pet owners receive from their pets and the ways they give that love back to their pets. Pur Luv™ treats are made with wholesome ingredients like whole grains and vegetables to benefit important areas of pet wellness, including dental health, digestive health, joint and bone health and healthy skin and coat. They are made in the USA with quality US ingredients and are also low in fat and contain no soy or dairy. Pur Luv™ treats contain natural ingredients such as peanuts, honey, carrots and flax seed. They come in a wide variety of textures, from soft chewy bites to crunchy biscuits. Treats are available for all sizes of dogs.

“Pets give us so much love, and Pur Luv treats give us a healthy, positive way to love them back,” stated Caryn Stichler, vice president of Sergeant’s Pet Care Products. “We are so excited to hear these love stories about pets. We’re looking forward to reading all of these love letters! For more than 140 years, we’ve created products to strengthen pet health and the bond between animals and their people. We know that having healthy treats as part of the pet’s overall healthy diet is vital to keep them happy and living longer, what any loving pet owners wants.”

For more information about the Share the Love Contest, to enter, or to learn more about the Pur Luv treats, please visit www.sentrypetcare.com.

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

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Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

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