MOODS OF NORWAY UNVEILS ITS “WINTER WONDERLAND” FASHION SHOW AT THE FIS NORDIC WORLD SKI CHAMPIONSHIP

February 23, 2011 (Oslo, Norway) – Moods of Norway, the internationally renowned lifestyle brand that is synonymous with the golden tractor, will unveil its “Winter Wonderland” Fashion Show on February 24, 2011. The highly anticipated fashion presentation will coincide with the Cross Country Sprint Medal Ceremony at the FIS Nordic World Ski Championship at University Square in downtown Oslo.

Paying homage to Norwegian winters and the Norwegian winter athletes, Moods of Norway’s outdoor fashion show will be nothing short of a cocktail-swinging fun extravaganza including performances by rap artists Madcon, classical violinist Arve Tellefsen, death metal band Satyricon and singer Wenche Myhre, to name a few. The 22-minute fashion presentation will highlight 90 quintessential Moods of Norway looks. The designers also customized pieces for the 50 dancers and performers that will seamlessly transition into the following themes: Red, White & Blue, Vintage Moods, Winter Wonderland, Northern Lights and Pink Snow.

“The world ski championship is an excellent platform to share the Moods of Norway lifestyle and happy designs on an international scale,” shares Simen Staalnacke, Moods of Norway co-owner. Peder Borresen, Moods of Norway co-owner, continues, “Our brand has always had fun with the harmonious juxtaposition of witty elements and our fashion show serves as a cross section of gold medal skiers with death metal, classical violinist, celebrities and fashion.”

In addition to four-time Olympic gold medalist, Simon Ammann, on board as a model in the fashion presentation, Moods of Norway will also have several Norwegian and U.S. celebrities participate in the catwalk. Ben Nemtin, Dave Lingwood and Duncan Pratt from MTV’s "The Buried Life," will each model Moods of Norway. Ben Nemtin’s girlfriend, Whitney Port, from MTV’s "The City" will also be in audience to support her boyfriend’s modeling debut.

Moods of Norway also customized attire for all male and female presenters during the 10 consecutive days medals will be awarded at the word ski championship. The presenters will wear Moods of Norway suits and dresses in the Snow Crystal print from the Autumn/Winter 2011 collection. The uniforms will feature quintessential Moods of Norway design elements including the number 234.243, which is the amount of registered tractors in Norway, is embroidered on the right sleeve of all suit jackets and dress shirts and the inside label of suits read: “made in Europe by really, really pretty blonde girls.”

Moods of Norway will host the unofficial watering hole for athletes, celebrities, journalists and close friends every night during the championships at the Grand Hotel with VisitOslo.

Moods of Norway is one of Norway's most recognized international brands with ten stores throughout Norway and one U.S. flagship in Los Angeles. Moods of Norway has been worn by musicians and celebrities including Black Eyed Peas, Kings of Leon, Gwen Stefani, Kellan Lutz, B.o.B., Jonas Brothers, AnnaLynne McCord, and Tommy Lee, just to name a few. For more information on Moods of Norway, please visit www.moodsofnorway.com.

ABOUT MOODS OF NORWAY

In the creative cellars of the picturesque town of Stryn, Norway (pop. 6750), two local designers Simen Staalnacke and Peder Børresen, upon homecoming from years of global travels, nights of sizzling cocktails, and international studies; gave birth to a concept soon to be known, worn, and adored, as The Moods of Norway. Soon the duo met up with the third musketeer, Stefan Dahlkvist and drew their lines for the coming collections.

The brand still has its headquarters and showroom in the town of Stryn, a magical place known for glaciers, salmon fishing and one newly opened escalator. Moods of Norway has been doing the hibbedy-dibbedy on the international fashion dance floor for 6 years now, the philosophy is still the same even though the Norwegian oil price is as flexible as an Bulgarian gymnast after 14 tequila shots. Our main goal, besides making our grandmas happy, is to make happy clothes for happy people around the world.

As of this golden minute, Moods of Norway is represented in the most polished boutiques and by the finest agents in Norway, Sweden, Benelux, Switzerland, Spain, Japan and USA among others. Stefan, Peder and Simen are still commandeering golden tractors around the world and are creating outrageous stories and super duper collections at an alarming rate.

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Fredrik Johnsen
PR Contact, Moods of Norway
Mobile: +47 915 24 492
E-mail: fredrik@moodsofnorway.com