Alex and Ani, Inc. Designs Official Team USA Charm Commemorating London’s 2012 Games
PROVIDENCE, RI (April 17, 2012) - Alex and Ani, Inc. is proud to announce it has been selected by the U.S. Olympic Committee as an official licensee to design a commemorative Official Team USA Charm. A portion of the proceeds of the sales will support the training of U.S. Olympic and Paralympic athletes and hopefuls.
Celebrating the legacy of the Olympic and Paralympic Games, Carolyn Rafaelian, Owner of Alex and Ani, designed the Official Team USA Charm to recognize the extraordinary patriotism of Americans and embody classic American values such as loyalty, dedication and the freedom to pursue greatness. On the charm, the stars and stripes mix with unifying rings, encouraging Americans to reach higher and inspire excellence. Alex and Ani is a positive energy lifestyle brand founded on awareness, empowerment, inner beauty and the human spirit.
The Team USA Charm, along with Alex and Ani’s full American Dream Collection including Greek God and Goddess Charms and exclusive USA charms are available at TeamUSAShop.com, which proudly and exclusively accepts Visa for the purchase of all official Team USA merchandise, all Alex and Ani corporate locations, top retail locations nationwide and www.alexandani.com.
“We are proud to welcome Alex and Ani into the U.S. Olympic Family of licensees,” said USOC Managing Director of Consumer Products Peter Zeytoonjian. “This charm is a manifestation of the strength and excellence of Team USA, and now fans can now help support these athletes with each purchase of a Team USA Charm.”
"As a true American company, we are proud to support such an important sports tradition,” said Giovanni Feroce, Alex and Ani CEO. “The competitive spirit of Team USA is a reminder to all of what can be accomplished with hard work and determination."
Through its positive energy and meaningful jewelry, Alex and Ani is proud to support Team USA athletes competing in the London 2012 Olympic and Paralympic Games. Each member of the 2012 U.S. Olympic and Paralympic Team will receive an official Team USA Charm to commemorate their journey to the Games.
About Alex and Ani
Alex and Ani, Inc. offers eco-friendly, positive energy-infused products that adorn the body, enlighten the mind, and empower the spirit, designed by Carolyn Rafaelian and made in America. Carolyn’s design aesthetic underscores the idea that what is pure and natural is most beautiful. Alex and Ani’s products are entirely designed, sourced, and assembled in America because of Carolyn’s strong belief in the quality and value of the “Made in America” product. Reusing and recycling materials in the creation of her products is an integral part of Carolyn’s mission as an eco-conscious designer.
About the USOC
The U.S. Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for Team USA in the Olympic, Paralympic, Pan American, Parapan American and Youth Olympic Games. For more information, please contact the USOC Communications Division at (719) 866-4529 or visit TeamUSA.org. Follow us on Twitter and Facebook.
Alexandra Zaso
212.385.1075/401.743.1176