Alex and Ani and Major League Baseball Properties Team Up
CRANSTON, RI (April 9) – Giovanni Feroce, CEO of Alex and Ani, Inc., today announced that Alex and Ani, Inc. and Major League Baseball Properties (MLBP) have teamed up to create expandable wire bangles and charms for an initial grouping of 15 Clubs, with more to follow. The initial offerings will be the Angels, Atlanta Braves, Boston Red Sox, Cincinnati Reds, Houston Astros, Los Angeles Dodgers, Miami Marlins, Milwaukee Brewers, New York Mets, New York Yankees, Philadelphia Phillies, St. Louis Cardinals, San Diego Padres, San Francisco Giants, and Texas Rangers.
The collection will include single charm expandable wire bangles featuring cap logos and select primary logos in Russian Gold and Russian Silver, color beaded bangles and inspirational in-line product. Prices for the exclusive charm bangles begin at $32 each; sets of bangles begin at $88.
The collection is available in Alex and Ani Retail Stores, select stadium stores and online at www.alexandani.com and www.MLB.com.
Designer Carolyn Rafaelian, Owner and President, spoke to the deeper meanings of the positive energy infused in each bangle and charm. “To me, baseball encompasses positive energy in the form of motivation, heart and patriotism.”
Mr. Feroce added, “Baseball is appropriately known around the world as America’s ‘National Pastime.’ It is a team sport that values individuality. Its players are diverse, and its combination of skill, thought and passion is unique. To watch the game played with such unabashed joy is to know the power of positive energy unleashed.”
“The Alex and Ani and Major League Baseball co-branded merchandise will give even more baseball fans a way to represent their favorite team in a stylish and fashion forward manner,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties. “We look forward to offering the MLB-charmed bangles beginning around Opening Day and throughout the season.”
*****
About Alex and Ani
Alex and Ani, Inc. offers eco-friendly, positive energy-infused products that adorn the body, enlighten the mind, and empower the spirit, designed by Carolyn Rafaelian and made in America. Carolyn’s design aesthetic underscores the idea that what is pure and natural is most beautiful. Alex and Ani’s products are entirely designed, sourced, and assembled in America because of Carolyn’s strong belief in the quality and value of the “Made in America” product. Reusing and recycling materials in the creation of her products is an integral part of Carolyn’s mission as an eco-conscious designer. Please visit www.alexandani.com for more information.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
Alexandra Zaso
Public Relations Coordinator
Phone: 212.385.1075