Alex and Ani Taps Mobiquity for Mobile Checkout

Lifestyle Retailer Answers Customer Demand and Introduces Mobile Point of Sale Transactions Just In Time for the Holidays; Delivered on Daily Systems Hardware

NEW YORK – November 27, 2012 – The days of waiting in line at your favorite retailer are coming to an end. Mobiquity ( a professional services firm creating innovative mobile solutions and apps that drive business value, today announced that popular lifestyle retailer Alex and Ani, LLC ( has implemented new mobile checkout technology at all its stores, designed to improve service and response times for customers, and drive increased revenues for Alex and Ani.

The technology behind Alex and Ani’s mobile point-of-sales solution was jointly developed by Mobiquity and Alex and Ani, and delivered on Daily Systems’ iAPS™ sled for iPod touch. Alex and Ani’s new mobile payment, or mPayment option, provides credit card swiping, bar code scanning, and printing capabilities, allowing a customer to sign and receive a copy of the credit card receipt at the time of purchase, and later receive an itemized sales receipt via email. Alex and Ani is rolling out more than 150 of these devices to its 18 company stores across the U.S.

“Mobile checkout offers a revolutionary shopping experience for our customers, which seamlessly integrates into our VIOPSYS point of sale system and drives our business forward,” said Alex and Ani CTO, Joseph Lezon. “As a positive energy, eco-conscious lifestyle brand, we are committed to providing shoppers with both a dynamic and hassle-free experience. Mobiquity and Daily Systems understand our business and are helping us complete shopping transactions quickly and securely, which makes our customers feel valued, especially during the incredibly busy holiday shopping season.”

Prior to using this new mPayment solution, Alex and Ani’s “Bangle Bartenders” assisted customers at registers, away from the sales floor and merchandise. Now checkout is more efficient, as sales associates will use the sleds directly at the point of sale on the floor.

“Alex and Ani understands how mobility is changing nearly every facet of business, including the shopping experience,” said Theresa Heinz, vice president of industry solutions at Mobiquity. “Mobile checkouts add significant business value to Alex and Ani via increased sales opportunities and overall customer satisfaction.

“Alex and Ani is an amazing, fast-growing company that understands customer service and is driven by it!” Daily Systems’ president and CEO René Oliver said. “Our partnership is about cutting edge businesses that strongly believe in providing exemplary customer care. Our iAPS mobile POS system simply puts the finishing touches on an already successful customer service provided by Alex and Ani.”


About Mobiquity
Mobiquity is a professional services firm working with the Global 2000 to create innovative mobile solutions and apps that drive business value. Clients benefit from the breadth and depth of the company’s cross-disciplinary teams to unleash the power of mobile. Integrating strategy, user-experience design and app development, Mobiquity delivers across the entire mobile ecosystem, driving business innovation and competitive advantage. Since its inception, Mobiquity’s client roster has surged to more than 70 companies (the majority hailing from the Fortune 500), including CVS, Boston Scientific, Fidelity Investments, MetLife, the New York Post, Putnam Investments and Weight Watchers International. Mobiquity was named by Network World as one of the hot technology startups to watch in 2012. SAP also selected Mobiquity as a partner to help customers develop and implement mobile strategies and applications that optimize investments in SAP enterprise solutions. To learn more, visit

About Alex and Ani
Alex and Ani, LLC. offers eco-friendly, positive energy products created by Designer Carolyn Rafaelian, Owner and President. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world and that, by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit for more information.

About VIOPSYS aka VIsion OPerating SYStem

Founded by Giovanni Feroce and in private development since 2006, VIOPSYS is a cloud-based point of sale system that improves accuracy rates and increases efficiency. VIOPSYS maintains all relationships, inventory, employee and customer information. The technology provides robust, customizable up to the minute reporting on key business drivers. Automated inventory replenishment and low inventory alerts are just a few of the unique features available.

About Daily Systems
Founded by CEO and President René Oliver in 1999 and located in Paso Robles, CA, Daily Systems LLC offers its customers reliable, price competitive mobility solutions to help operate their businesses more efficiently. Daily Systems’ unique and affordable DS247/iAPS device is certified by Apple and snaps on to the iPhone and iPod touch, converting them into complete Mobile POS terminals. For more information, please visit  



Alexandra Zaso | Alex and Ani | 212.385.1075 |

Jim Crook | InkHouse for Mobiquity | 781.966.4100 |

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