Hannoush Jewelers Launches Alex and Ani, Inc.
Determined to spread the brand’s Positive Energy in 57 Locations
PROVIDENCE, RI (June 7th) – Camile Hannoush of Hannoush Jewelers, today announced that the company will feature Alex and Ani’s eco-friendly, positive energy, Made in America patented products in all 57 Hannoush Jeweler locations in 13 states.
“This partnership between Hannoush Jewelers, one of the largest family-owned jewelry companies in America, and Alex and Ani is as natural as it is exciting,” Giovanni Feroce, CEO of Alex and Ani, Inc., said. “Both companies have arisen from small family business and have experienced record-shattering growth thanks to a combination of vision, inspiration, and keen business acumen.”
Designer Carolyn Rafaelian, Owner and President of Alex and Ani, added that she feels a strong, positive connection between the Rafaelian and Hannoush families. “There’s a sense of shared mission between us,” she stated. “Our respective families’ values and commitments to hard work and corporate integrity drew us together.”
Feroce added, “There’s no telling just how far our new partnership can take us. From a business perspective, there are no limits in view. From a numbers perspective this account will produce more revenue for Alex and Ani in 2012, than the company took in overall just a few years ago.”
Hannoush Jewelers is a family operated business founded in 1980 by eight brothers working together in pursuit of the American dream. According to Camile Hannoush, "I was introduced to Alex and Ani when my oldest daughter, DeAnna, was home on break from college wearing five Alex and Ani bracelets. Once I learned of the similarities of our companies and everything that the Alex and Ani brand stood for, my brothers and I decided that the synergy between the Hannoush's and the Rafaelians would make for a great partnership."
###
Media Contacts:
Alex and Ani, Inc.: Alexandra Zaso, (212) 385-1075, Alexandra@alexandani.com
Hannoush Jewelers: Lucy Peterson, (413) 737-0399, lucy@balboniassociates.com