A British Bottle for Brooklyn Brewery
News release
2nd October 2013
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Leading UK glass manufacturer Beatson Clark is joining the craft beer revolution in the United States by producing a premium bespoke bottle for the award-winning Brooklyn Brewery in New York.
Local 1, Local 2, and Sorachi Ace are part of Brooklyn Brewery’s family of Big Bottles – special brews that are 100% refermented in the 750ml amber glass bottle and capped with a champagne style cork and wire closure. Brooklyn Brewery operates the largest bottle refermentation programme in the United States.
It will also use the elegant embossed bottle for special releases including Black Ops, Wild Streak, and Silver Anniversary Lager.
Brooklyn Brewery was founded in 1988 by former Associated Press correspondent Steve Hindy and ex-banker Tom Potter, who aimed to bring good beer back to New York City.
The brewery is celebrating its silver anniversary this year and now exports to 20 countries including Sweden, the UK, Canada and Australia.
Eric Ottaway, General Manager of Brooklyn Brewery, is pleased to have found a British company with the design and production skills to produce a premium bespoke bottle for the beers.
“We wanted a custom-made bottle to properly showcase the 100% bottle refermented beers we are making,” he said.
“When we turned to Swedish distributor Blueglass - Sofomec, they worked with Beatson Clark to provide a competitively priced but super premium bottle. We’re delighted with the end result.”
The 750ml amber bottle has the brewery logo embossed on both sides: the words ‘Brooklyn Brewery’ are embossed on one side and the words ‘Brewed in Brooklyn’ appear on the other.
“This bespoke premium bottle is a great example of the flexible service we offer,” said Lynn Sidebottom, Sales and Marketing Director at Beatson Clark.
“We specialise in small production runs for niche products and can generally run a quantity of approximately 500,000 units, depending on bottle size, for a completely new design.
“A more cost-effective option, with reduced mould costs, is to emboss a brewery’s name or logo on a standard container from our general sale range,” Lynn continued.
“This allows us to produce in even smaller volumes: our minimum order for embossing standard bottles is around 150,000 units when run at the same time as the plain version of the container.”
Blueglass – Sofomec are a leading distributor of glass packaging in the export market and have been working in partnership with Beatson Clark for the last five years.
“Premium products like the Brooklyn Beer are a perfect fit for both companies,” Lynn added. “We are looking forward to working together on many similar projects in the future.”
Notes to editors
Beatson Clark specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide. The key to its success has been flexibility, innovation and the high quality of its containers.
Beatson Clark’s customers are at the core of its business and the company is proud of the long-standing partnerships it has developed thanks to the outstanding level of service it offers.
Beatson Clark has a turnover of £44 million and a production capacity of approximately 496 million units or 88,000 tonnes.
It has ISO 9001:2000,BRC/IOP Food Packaging Hygiene Standard and OHSAS 18001:1999 Occupational Health & Safety Standard and its manufacturing capability has an emphasis on flexibility to facilitate short tailored production runs. It has aUK distribution centre located inRotherham.
Dominated for decades by mass-produced lager brands such as Budweiser and Coors, the United States is now home to nearly 2,400 craft breweries producing distinctive and innovative styles using local ingredients.
Jez Ashberry
Shooting Star PR
01522 528540
jez@shootingstar-pr.co.uk
www.shootingstar-pr.co.uk
t: @jezashberry
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