BEATSON CLARK’S NEW BEER BOTTLE SPARKLES AT EXPO
News release
13th April 2012
Beatson Clark’s new lightweight beer bottle caused a stir when it was unveiled at Food & Drink Expo at the Birmingham NEC.
The 500ml tapered beer bottle can be manufactured in amber or white flint and weighs just 285g – over a third of Beatson Clark’s original 500ml beer bottle design, which weighed in at 403g.
It was on show along with Beatson Clark’s other recent glass packaging innovations, at Food & Drink Expo, the largest food and drink trade show in the UK.
“We attend the show every year and we always find it a really useful event,” said Beatson Clark Marketing Manager, Charlotte Taylor. “We got to talk face to face with lots of our customers and we came away after three days with a lot of leads and enquiries.”
Visitors to the stand were also able to view 360° visualisations of the new beer bottle with customised embossing – the result of the latest investment in state-of-the-art equipment at Beatson Clark which enables customers to see what new products will look like in three dimensions on screen.
By using bespoke finish moulds Beatson Clark’s clients can create their own unique, customised design by having their company name or logo embossed onto the bottle.
“Our new beer bottle design is the result of market research which revealed a big demand for a tapered bottle available from general sale,” Charlotte added .
“The bottle is suitable for beers, ales or ciders, and is interchangeable with an MCA neck finish so can also be used for soft drinks. It attracted a lot of interest at the expo and we’re confident it will be very popular with the drinks sector.”
Notes to editors
Beatson Clark specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide. The key to its success has been flexibility, innovation and the high quality of its containers.
Beatson Clark’s customers are at the core of its business and the company is proud of the long-standing partnerships it has developed thanks to the outstanding level of service it offers.
Beatson Clark has a turnover of £44 million and a production capacity of approx 496 million units or 88,000 tonnes.
It has ISO 9001:2000, BRC/IOP Food Packaging Hygiene Standard and OHSAS 18001:1999 Occupational Health & Safety Standard and its manufacturing capability has an emphasis on flexibility to facilitate short tailored production runs. It has a UK distribution centre located in Rotherham.
Food & Drink Expo UK featuring Farm Shop & Deli is the UK’s largest food and drink trade show. It ran from 25th to 27th March at the Birmingham NEC.
Jez Ashberry
Shooting Star PR
01522 528540
jez@shootingstar-pr.co.uk
www.shootingstar-pr.co.uk
t: @jezashberry
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