BEATSON CLARK SUPPLIES UNIQUE BOTTLE FOR ALE
News release
26th April 2012
A very special beer brewed by Britain’s oldest brewery is being sold to beer lovers in bottles supplied by glass manufacturer Beatson Clark.
Generation Ale is a premium beer created by Kent brewery Shepherd Neame in recognition of five generations of the Neame family.
Sold hand-wrapped through selected outlets in a wooden presentation box, the beer comes in an elegant 750ml customised bottle with embossed finish moulds.
It will be brewed once a year and combines five types of roasted malt with five varieties of traditional Kentish hops.
Beatson Clark supplied the packaging solution by designing customised finish moulds for an existing amber glass bottle, thereby creating a unique container with half the lead time and cost of a full set of moulds.
The embossing, which reads ‘Shepherd Neame Faversham Brewery since 1698’, takes pride of place as there is no label applied to the front of the bottle, enhancing the purity and quality of the glass.
“Beatson Cark have supplied us with many different bottles in the past and we were confident that they would do an excellent job providing a superb bottle for our Generation Ale,” said Tom Falcon, Production and Distribution Director at Shepherd Neame.
“Other beers in our portfolio have highly recognisable brands, such as Spitfire and Bishops Finger, but with Generation Ale the brand is the brewery itself and it was very important that we got the presentation right.
“Beatson Clark were very helpful and receptive to our ideas, they worked in a very innovative way and their flexibility really made a difference.”
Beatson Clark’s Marketing Manager Charlotte Taylor said the flexibility of the company’s approach means it can supply unique bottles for specialist products at a reduced cost.
“By customising existing designs and offering small productions runs we can keep costs down for our customers and supply bespoke products to smaller, niche brands,” she said.
Shepherd Neame describes its 9% Generation Ale as “rich, full-bodied and packed with sumptuous fruit notes” and it retails at £17.50.
Notes to editors
Beatson Clark specialises in providing glass packaging solutions for niche brands in the pharmaceutical, food and drink markets worldwide. The key to its success has been flexibility, innovation and the high quality of its containers.
Beatson Clark’s customers are at the core of its business and the company is proud of the long-standing partnerships it has developed thanks to the outstanding level of service it offers.
Beatson Clark has a turnover of £44 million and a production capacity of approx 496 million units or 88,000 tonnes.
It has ISO 9001:2000,BRC/IOP Food Packaging Hygiene Standard and OHSAS 18001:1999 Occupational Health & Safety Standard and its manufacturing capability has an emphasis on flexibility to facilitate short tailored production runs. It has aUK distribution centre located inRotherham.
Beatson Clark (established 1751) celebrated its 260th anniversary last year. To find out more about the business visit www.beatsonclark.co.uk
Shepherd Neame’s Faversham brewery in Kent is the oldest in the UK, having first brewed beer on the site more than 300 years ago.
For more information visit www.shepherdneame.co.uk
Jez Ashberry
Shooting Star PR
01522 528540
jez@shootingstar-pr.co.uk
www.shootingstar-pr.co.uk
t: @jezashberry
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