Competition Launched to Bottle Kids’ Creativity

News Release

5th March 2013

Children at primary schools in Birmingham and Solihull have been invited to enter a competition to design a label which will appear on cartons of milk enjoyed by thousands of pupils every week.

Pardy’s Dairies in Redditch is running the competition in partnership with the UK’s leading supplier of school milk, Cool Milk.

Children from 124 schools in Solihull, Birmingham, Coventry and Worcestershire have been asked to come up with a cow-themed design to mark the launch of Pardy’s Dairies’ new bottle-shaped milk cartons.

Ian Pardy, who has been involved in the family business since the age of 11, said: “It’s the first time we have run a competition like this and I’m really looking forward to seeing what the children come up with.

“We’ve been delivering milk to schools in the Midlands on behalf of Cool Milk for over three years and I really enjoy working with them. Cool Milk has a great team of people who are very good at what they do.”

In the UK every child under the age of five in a day care or early years setting for two or more hours a day is entitled to a free 189ml serving of milk. Children over the age of five in primary education are entitled to milk which is subsided by the European Union.

Pardy’s Dairies deliver milk to over 600 schools and nurseries throughout the Midlands on behalf of Cool Milk. As well as having their design on the cartons the winning child will also receive £100 of Toys R Us vouchers and £400 for their school. The runner-up will win a £50 Toys R Us voucher.

John Sedgwick, Managing Director at Cool Milk, said:  “Cool Milk supplies over 24,000 schools, nurseries and early years providers across the UK with fresh, chilled milk which is delivered by their local dairy every day.

“We’re delighted to be running this competition with Pardy’s Dairies as it encourages children to get creative and think about where milk comes from.  Drinking milk fuels children’s potential by providing essential vitamins such as vitamins A and D. 

“The water it contains can help prevent dehydration, which is a common cause of headaches in children. It also gives an energy boost in a way that does not harm teeth, aiding concentration, memory and creativity in class.”

ENDS

Notes to editors:

School milk

• Milk is a great source of nearly every vitamin and mineral of nutritional importance to humans, especially for children of a young age.
• For the top ten reasons to drink school milk go to www.coolmilk.com/whyschoolmilk

Cool Milk

• Cool Milk is one of theUK’s leading school milk suppliers and works in partnership with local authorities nationwide, serving thousands of children with fresh milk daily.
• Its aim is to provide every child in early years and primary education with the opportunity to drink fresh milk every day.
• The Cool Milk scheme is administration-friendly and cost-free and is designed to make providing school milk quick and simple for schools and nurseries.
• For more information visit www.coolmilk.com

Kate Strawson
Shooting Star PR
01522 528540
kate@shootingstar-pr.co.uk
www.shootingstar-pr.co.uk
t: @KateStrawson

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