Last Byte of Free Seminars for Businesses

News release

20th November 2012

Businesses can learn more about mobile devices and Google Analytics thanks to the final two eBiz byte seminars being offered next week.

Mobile devices such as smart phones and tablets give you access to software including the Internet, emails and calendars when you are on the go, while Google Analytics helps businesses track visitors which come to their website via search engines, display advertising, pay-per-click networks and email marketing.

The Google Analytics seminar will be run by Ian Lockwood from 8.30am to 11.30am on Tuesday 27th November at The Showroom in Lincoln. Ian has worked in the Internet industry for 13 years, including eight years spent as Deputy Managing Director of a web design and development company.

The What’s New in Mobile seminar will be led by Andrew Talbot, who has worked in marketing for over 25 years and mobile app development for the last two years. It will be held at the same time the following day at the Springfields Events Centre in Spalding. Both are being delivered by the Lincolnshire Chamber of Commerce and are funded by Lincolnshire County Council’s onlincolnshire broadband project.

Charlotte Baxter from the Chamber said: “This is the last chance for businesses in Lincolnshire to take advantage of some expert advice thanks to the eBiz byte seminars.

“With Google predicting that the majority of searches will be made on mobile devices in the not-too-distant future, and given the prolific growth of mobile devices, businesses can no longer dismiss the importance of this channel.

“The non-technical seminar will explain the current developments in mobile technology and provide practical examples of its usage in today’s business world.

“The Google Analytics seminar has been specifically developed to help businesses understand how these new features provide more detailed information about how visitors arrived at your website and what they did once there and about what can be done to improve future engagement. Both seminars are aimed at owners and managers of small business based in Lincolnshire.”

The Google Analytics seminar will show you how to understand what traffic you get to your website, how you can use GA to control the visitors that you remarket your business to using AdWords, ways to increase your business through the site and monitoring how much impact social media is having on the site.

The mobile devices seminar will offer delegates an overview of the latest usage trends for smart phones and tablets, an update on the latest hardware and tools, differences between a mobile app or a native app, promoting your business on Google+, mobile payments and creating and sharing content from mobile devices.

The Chamber is involved in delivering the event as part of the Broadband Means Business campaign, which it is spearheading on behalf of the council along with the Federation of Small Businesses and the Institute of Directors. It is hoped the seminars can go some way towards increasing people’s understanding of the Internet and encourage more businesses to register with the onlincolnshire.org website.

All the sign-ups will eventually be used to demonstrate to commercial suppliers that there is an appetite for superfast broadband in the county.

The initiative is part of Lincolnshire County Council’s Lincolnshire Broadband Plan, which aims to bring next-generation broadband (a minimum of 24Mbps) to 90% of county premises by 2015 and a guarantee of at least 2Mbps for the remaining 10%.

Spaces are allocated on a first come, first served basis and must be booked in advance. To make a booking either email Charlotte.Baxter@lincs-chamber.co.uk or call 01522 846293.

Ends

Notes to editors:

• The Broadband Means Business Campaign is being spearheaded by the Lincolnshire Chamber of Commerce, the Federation of Small Businesses and the Institute of Directors. It will run between July and November this year.
• Businesses can add their names to an online register calling for better services at www.onlincolnshire.org. Those without access to the Internet can still add their voice by calling Lincolnshire County Council’s Customer Service Department on 01522 782066 and giving their details.

Cerri Delaney
Shooting Star PR
01522 528540
cerri@shootingstar-pr.co.uk
www.shootingstar-pr.co.uk
t: @CerriDelaney

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