TAKE A CLOSER LOOK AT BMW’s LUXURY LINE-UP

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News release

20th October 2011

The Professional Driver Car of the Year awards have once again recognised BMW’s standing in the luxury car market and Astle BMW is celebrating by offering 48-hour test drives.

The BMW 730Ld was voted both Car of the Year and Chauffeur Car of the Year and the BMW 5 Series Gran Turismo was crowned Executive Car of the Year for the second year running.

To celebrate Astle BMW in Grimsby and Scunthorpe is offering customers the chance to take a closer look at the award-winning models at the top of the BMW range

On Tuesday 25th October at the Scunthorpe dealership and on Wednesday 26th October at the Grimsby Road dealership in Laceby motorists will be able to book an extended 48-hour test drive* on selected models for a limited period.

The new flagship BMW 7 Series Exclusive Edition, BMW 6 Series Coupé and BMW 5 Series M Sport Gran Turismo all feature the pioneering design and innovative technologies that have seen BMW unchallenged as a luxury class leader for more than 30 years.

The new BMW 730d M Sport Exclusive Edition has the presence of a classic luxury saloon with the driving dynamics you’d expect from a performance car.

The Edition model provides increased levels of comfort and refinement for driver and passenger including upgraded alloy wheels, BMW Individual metallic paintwork, exclusive Nappa upholstery and the BMW Professional loudspeaker system.

Every inch of the new BMW 6 Series Coupé captures the power of water in motion. The BMW 640d TwinPower Turbo engine delivers 0-62mph in 5.5 seconds and achieves an exceptional 51.4mpg thanks to BMW EfficientDynamics technologies.

Uncompromising sportiness, elegance and exclusivity are complemented through SE or M Sport trim. Dakota leather upholstery, Xenon headlights and BMW Professional Multimedia Navigation all come as standard.

The highly innovative BMW 5 Series M Sport Gran Turismo is now available, reaffirming the 5 Series GT as the sports Grand Tourer. Intelligently combining elegance, comfort and practicality, the BMW 5 Series GT now features a higher level of standard equipment including BMW Professional Multimedia Navigation, Xenon headlights, automatic tailgate operation, electric seat adjustment, voice control and BMW Assist.

Astle BMW Dealer Principal Paul Wooding said: “With so many extraordinary qualities and features to appreciate, an extended test drive will give people more time to savour the comfort, class-leading driving dynamics and superior level of specification that these BMW models deliver.”

For more details on this extended 48 hour test drive* call the Grimsby dealership on 08444 703194 or Scunthorpe on 08444 702979. Alternatively you can visit www.astlebmw.co.uk.

*Test drive subject to applicant status and availability

Ends

Notes to Editors

  • The Crystal Motor Group is the largest privately owned car dealer group in Lincolnshire and one of the leading suppliers of BMW, MINI, Nissan and Renault in the county. Visit www.crystalmotorgroup.com.
  • The group comprises Crystal Nissan in Lincoln and Grantham, Crystal Nissan and Renault in Boston and Astle BMW and Astle MINI in Grimsby and Scunthorpe.

Holly Tyrrell

holly@shootingstar-pr.co.uk

01522 528540

 

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