ShopperTrak Unveils Key Innovations at 2015 NRF Big Show
Retailers gain new insights into consumer behavior through use of BLE technologyNRF’s Big Show is recognized as the premiere showcase of retail technology and innovation. ShopperTrak, leading global provider of location-based analytics, is proud to unveil its latest product offerings, which provide retailers with rich insights and opportunities to improve store performance. With the establishment of the new ShopperTrak Innovation Lab in the heart of San Francisco, the ShopperTrak product suite has been enhanced to offer retailers a deeper understanding of how their shoppers are behaving.