Shoppers Save More than $195M at Sierra Trading Post through July
CHEYENNE, Wyo., Aug. 30, 2012 – Sierra Trading Post customers saved more than $195 million off retail prices through July. In that month alone, shoppers got ready for the last hurrah of summer adventures and saved more than $25 million off retail prices.
“We had a lot of great product come in,” says multichannel merchandising manager Dakota Waide. “We forged relationships with new-to-us vendors, and when we look at the numbers, customers really liked those additions.”
Edelrid climbing gear and Billabong are two of the brands introduced to Sierra Trading Post customers, who also saw more styles of DC Shoes added to the product mix. Also in July, Sierra Trading Post added significantly more product from Columbia Sportswear.
To make accessing Great Deals on Great Brands even easier, the Top 100 Internet retailer will launch an app for Android users in coming weeks and an Apple app before year’s end and continues developing plans for a significant expansion of its retail operations.
About Sierra Trading Post Headquartered in Cheyenne, Wyo., Sierra Trading Post is a Top 100 Internet retailer known across the globe for offering "Great Deals. Great Brands." Sierra Trading Post purchases overstocks, closeouts and 2nds from more than 3,000 brand names, offering customers 35-70% savings every day. Founded in 1986, the company has saved customers more than $3.5 billion off retail prices on outdoor gear, shoes, clothing, accessories and home furnishings. Sierra Trading Post currently operates outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo., a Technology Campus in Fort Collins, Colo., as well as a Call Center and Technology Campus in Cody.
