Sifo Group AB is changing its name to Observer AB

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Sifo Group AB is changing its name to Observer AB As from Tuesday June 6 Sifo Group will be traded under the name Observer on the OM Stockholm Exchange O-list. Earlier this spring Sifo Group divested the division Sifo Research & Consulting and the brand Sifo. The core business of the group is the media and market monitoring in Observer. Consequently the shareholders meeting decided to change the name of the group to Observer AB. For more information regarding this press release, please contact: Per Blixt, Chief Communications Officer, telephone +46 8 625 15 51, mobile +46 70 549 28 08, e-mail per.blixt@sifogroup.se This press release is also accessible online at www.sifogroup.com PRESS RELEASE from Sifo Group, listed on the OM Stockholm Exchange's O-list Sollentuna, Sweden, June 5, 2000 ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/06/05/20000605BIT00530/bit0001.doc http://www.bit.se/bitonline/2000/06/05/20000605BIT00530/bit0002.pdf

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