PAYNOVA AND TORGET LAUNCH NEW ONLINE SHOPPING PORTAL

Paynova and Sweden’s leading online shopping portal, Torget.se, have launched a common portal based on an American model: Paynovashop.se. Hundreds of shops within popular fields such as travel, music and films, electronics, food and drink, health, sport and leisure, telephony, games and gaming will be included from the start. The portal will give e-retailers and consumers increased options to shop and pay simply and securely over the Internet.

Exclusive offers, student discounts, competitions, gift vouchers and coordinated marketing campaigns for a large number of products and services can be accessed directly from www.paynovashop.se or via links from both www.paynova.se and www.torget.se.

“In the USA, the rapid growth of companies such as Shopping.com and other online shopping malls has shown that there is a huge need to collect several shops under one ‘roof’ to make it easier for consumers to find their way around. Together with Paynova, we can offer e-retailers and consumers the latest standard of security, a number of payment methods and attractive marketing options,” comments Ola Ahlvarsson chairman of Svenska Torget AB.

Online shopping in Sweden and the rest of Europe is expected to continue to grow by around 40 percent per year over the next few years. This partnership increases both companies’ potential for participating in this expansion and their ability to further develop what can be offered to both e-retailers and consumers. English, German and French language versions of the portal are being prepared in order to establish corresponding portals in several countries in Europe.

“Paynovashop.se is an excellent example of our strategy of positioning Paynova with various partners and e-retailers in order to stimulate trade on the Internet together. Torget.se, with over 2,000 shops, is the leader in Sweden at operating shopping malls on the Internet. The partnership will strengthen the appeal of the portal and generate increasing transaction volumes and use of our services,” comments Johan Waxberg, CEO of Paynova.

For more information, please contact:

Karl Alberts

Marketing Manager, Paynova AB

Tel.: +46 (0)8 517 100 02

Mobile: +46 (0)703 35 53 26

E-mail: karl.alberts@paynova.com

Ola Ahlvarsson

Chairman of Torget.se

Tel.: +46 (0)8 507 425 02

Mobile: +46 (0)708 984 335,

e-mail: ola@torget.se

About Svenska Torget AB

Torget is Sweden’s oldest online shopping portal with 2,000 shops and over 1.6 million products. Each month more than 670,000 visitors use Torget.se to find the right product from the right shop. Torget has a members’ club with 110,000 members who regularly receive attractive special offers.

About Paynova

Paynova AB offers modern payment services on the Internet, for large and small sums alike. E-retailers gain access to a number of European payment methods and currencies in a total solution with a payment guarantee. Consumers can open a Paynova wallet free of charge on the Internet to make purchases simpler and more secure, or deal with transfers between family members, friends and acquaintances. More than 20,000 banks worldwide accept VISA and MasterCard payments via Paynova. More than 800 e-retailers have agreements with Paynova. Most are found in the following segments: travel, the retail trade and media and network games, e.g. Swebus Express, SJ, Ryanair, CD WOW, Fujifilm Sverige, and TV4. The company has been listed on NGM since February 2004. For more information and picture, visit: www.paynova.se