PAYNOVA TO BE LAUNCHED ON FRANCE’S BIGGEST E-RETAIL NETWORK

Paynova France has signed an agreement with Maximiles SA, the leading player in Internet-based bonus programmes in France. As well as the conventional e-retail agreement, the two parties have also agreed that Maximiles’ 950,000 or so members will receive bonus points when they open a Paynova wallet. The launch will take place within a few weeks. Members will then be motivated by further bonus points every time they use their Paynova wallet. But the most significant thing is that Paynova will gain direct marketing channels to the fifty or so leading online shopping sites that are connected to the network.

“We will be offering our 950,000 active members Paynova’s user-friendly electronic payment solution, which can handle small transaction sums,” says Thomas Chatillion, CEO of Maximiles SA. “With the Paynova Wallet, our users will be able to purchase any points they need and convert them into goods or services. By using this solution for all payments, it’s also possible to generate Maximile points for your account.”

As soon as a wallet is registered and activated via Maximiles, it generates bonus points. Paynova considers that this integration with Maximiles’ bonus programme will promote rapid expansion of the number of connected wallets and active consumers. It is expected that subsequently there will be a considerable increase in the number of transactions taking place via the Paynova Wallet, because each time the wallet is used to make a payment, new bonus points are generated for the owner. This will create strong incentives to choose Paynova rather than credit cards as a method of payment.

However, in the long term, the most significant aspect is that Paynova will not only reach Maximiles’ million or so connected consumers, but will also gain a direct marketing channel to around fifty of France’s most interesting e-retailers within a variety of sectors. These include: the car hire firm Avis; the French state railway company SNCF’s travel agency Voyages-sncf, which is one of the most visited travel booking websites in France; TicketNet, which distributes over 5 million event tickets annually. Other high-volume companies and brands linked to Maximiles are Dell, Disneyland, American Express, DVDFute and Yves Rocher.

The type of loyalty programme that Maximiles markets and manages is a popular phenomenon in France, attracting large numbers of consumers, both in physical trade and on the Internet. When a product is purchased, a car is hired or a credit card is used, the consumer earns bonus points or so-called “miles”. Once sufficient points have been recorded they can be converted on request into a particular item or can be used to get a discount on a bonus purchase on the Internet. The high rate of expansion in the number of members and e-retailers shows that Maximiles has an attractive business concept. A shared bonus system for several sectors and companies creates a considerably greater commercial potential for both consumers and e-retailers than if each company adopts its own system, as airlines often do, for example.

“This agreement is particularly interesting, because the driving force in this online shopping network is based on a total solution involving around one million consumers and fifty or so attractive e-retailers. This means that the conditions for rapid growth in volume are in-built,” says Johan Waxberg, CEO of Paynova AB. “We will be visible on the French e-retail market and will achieve real exposure with regard to e-retailers and consumers. In addition, the launch will take place immediately without any complicated and drawn-out installation process.”

For further information, contact:

Mats Jonnerhag, Information Manager, Paynova AB

Tel: + 46 (0)708 -754920, e-mail: mats.jonnerhag@paynova.com

Johan Waxberg, CEO, Paynova AB

Tel.: + 46 (0)70 -688 02 47, e-mail: johan.waxberg@paynova.com

www.paynova.com

www.maximiles.com

About Maximiles SA

Maximiles was founded in 1999 and has established itself as the leading French Internet-based loyalty programme with a number of solutions for online and offline trade and optimising customer relations. Maximiles currently has around 50 large European online shopping sites, primarily French, linked to its bonus system, and handles administration and marketing of the system to 950,000 connected active members. It is growing at a rate of about 10,000 new members per month. Around 200,000 transactions per month are handled by Maximiles.

About Paynova AB

Paynova (listed on NGM: PAY) is a Payment Service Provider (PSP) with a complete transaction processor offering several services/forms of access for payments and other transfers via the Internet.

The payment services focusing primarily on the Travel, Media and Retailing sectors include the Paynova Wallet, Large Enterprise Services, Mobile Services, Partner Network Services and Payout Services. Transactions are processed between e-retailers, consumers, banks and other players rapidly, simply, securely and cost-effectively.

Paynova’s transaction processor and payment services are linked, together with traditional banks, card companies and other PSPs, to a comprehensive financial infrastructure with both geographical cover and options for minimising transaction costs.

Paynova’s Partner Network includes well-established Internet banks, card companies (VISA, MasterCard etc.), PSPs and other similar players (GZS/easycash, Paybox, TripleDeal, WM-DATA etc.). Via VISA and MasterCard, Paynova can connect transactions globally with more than 20,000 banks. Paynova’s current market focus is Europe.

Important agreements have been signed with, for example, Ryanair, SJ, Swebus Express and CD-WOW.