SAS THE FIRST COMPANY TO USE CREDIT CARD SOLUTION IN MOBILE PORTAL
- SAS Web Shop is launched for mobile access during CeBIT
The Swedish software company Adimo has developed a mobile portal for Scandinavian Airlines Systems, SAS, and a mobile payment solution together with the Swedish payment supplier Paynova. These new developments will provide the consumers with an easy mobile shopping experience. This new mobile payment solution makes it possible to purchase products using regular credit cards in a safe way instead of traditional invoicing or being charged on your mobile bill. The SAS Web Shop will open on the mobile net on March 15th.
The SAS MobilePortal enables the SAS Web Shop, the airlines company’s online store, to take the step over to the mobile. It is now also possible to purchase more high priced products.
“Everyone that visits the SAS Web Shop will now also be able to buy gifts, jewellery and accessories directly with their mobile phone via the SAS MobilePortal in the same fashion as they do in the online store. The advantages are that the payment does not appear on the mobile phone bill, but will be processed through a Paynova account connected to a credit card. This means for example that all subscribers will still be able to buy products with their mobile phone without their company ending up paying for the purchase”, says Annika Tivenius at SAS.
The SAS MobilePortal was developed during the autumn of 2005 by SAS Business Opportunities and the software company Adimo (previously known as Primat and Digital Action), which are experts on mobile publishing and mobile strategies. The SAS MobilePortal was awarded the price ”Best Mobile Solution” at the 2005 SIME awards.
“We have a very interesting cooperation with SAS, and the launch of the new payment solution is an important step for the development of mobile e-commerce. There is a great potential for all the companies that would like to offer their products and services on the mobile net” says Mia Sandell, Director of Business Development at Adimo.
Paynova has developed the payment solution that enables the SAS customers to shop safely via their mobile. The customers don’t need to worry about their credit card or other information ending up in the wrong hands. Paynova’s payment solution is fully integrated into the SAS Mobile Portal.
“This initiative shows that Paynova can deliver services for companies that are ready to exploit the potential in mobile commerce. This service is internationally adaptable and as safe as our web based solutions. It is a development of the solutions used on the Internet by the Swedish national rail company SJ, Nintendo, Swedish retailers Teknikmagasinet and the German e-commerce company STRATO. In this new solution we have combined the strengths in Adimo’s expertise in mobile publishing with Paynovas payment solutions, creating a complete mobile portal service”, says Karl Alberts, marketing director at Paynova.
The system is operator and bank independent and can be accessed by most popular mobile phones products. A demo version of the SAS Web Shop will be available during CeBIT March 9 – 14 (To try it out please contact Mia Sandell, see details below) The new mobile shop will open in real mode March 15. SAS Mobile Portal can be accessed from mobiles at www.sasmobile.net.
For additional information please contact:
Karl Alberts, Director Marketing, Paynova AB
Mobile: +46 (0)703 35 53 26
Direct: +46 (0)8 517 100 21
E-mail: karl.alberts@paynova.com
Mia Sandell, CEO, Digital Action
Mobile :+46(0)735 100 350
E-mail: mia.sandell@digitalaction.se
Annika Tivenius, Manager, SAS Web Shop
Mobil: + 46 (0) 70 997 40 29
E-post: annika.tivenius@sas.se
About Paynova AB
Paynova offers an international, account-based payment service via the Internet. With Paynova as a stand-alone company, E-retailers receive a payment guarantee with the facility for twenty payment options in 10 languages with 8 currencies in a security-certified interface (PCI). Consumers can open an account, a Paynova wallet, for free over the Internet to make purchases more secure and simpler, as well as facilitating transfers between family members, friends and acquaintances. Paynova has an agreement with more than 1000 e-retailers. Most are found within the following prioritised segments: travel, retailing and media/network gaming. The company has been listed on NGM Equity since February 2004. For more information: www.paynova.com
About Adimo
Adimo is a software development company in the mobile publishing area. Adimo distributes content and information over the Internet, web and mobile interfaces independent of operators and technology standards (GSM, 3G, etc). We have long experience and know-how in mobile technology and help our clients communicate with their customers with the mobile phone as an additional sales and marketing channel. Adimo is jointly owned by Primat and Digital Action.
For more information: www.adimo.com
About SAS Business Opportunities
SAS Business Opportunities started in 2004 to contribute with alternative revenue sources to SAS core business. Apart from SAS MobilePortal, SAS Business Opportunities consists of the following business areas: SAS Web Shop, SAS Flight Shop, SAS Marketing Partnerships, SAS Travel Related Partnerships and SAS Licensing. SAS Business Opportunities has around 20 employees with annual revenues exceeding 240 MSEK per year.