Added attractions come to Regent Street

Regent Street, London continues to be a popular choice for global brands to open their flagship stores, creating the ultimate shopping and lifestyle destination.

Last week saw the much-anticipated opening of & Other Stories at 256-258 Regent Street, joining the likes of: Burberry, Liberty, Apple, Anthropologie, Hollister, Superdry, Coach, Jaeger and Calvin Klein. & Other Stories features a complete range of accessories, bags, jewellery and ready-to-wear plus a dedicated shoe and beauty department. Samuel Fernström, Head of & Other Stories said, “We’re very excited to open our first store in the heart of London. Regent Street is synonymous with fashion and a perfect place to start sharing our stories.”

Diesel Village currently has a pop up store on Regent Street until April, celebrating the creativity, passion and spirit behind Diesel's motto ‘For Successful Living’.  Showcasing Diesel’s latest collections the pop up is also hosting interactive in store activities, and a digital exhibition from artist Margot Bowman, currently running in store until 15 March. A live radio station in association with DazedDigital and a Ghanaian pop up restaurant from Zoe's Ghana Kitchen will also be hosted in store.

Flagship store of fragrance house Penhaligon’s, has recently undergone a renovation in the Edwardian style. Designed by Christopher Jenner, London, the new design mixes classic Edwardian splendour with thoroughly modern design details including purple padded walls reminiscent of chesterfield sofas and ceiling roses inspired by Westminster Abbey.

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Notes to Editors

The Regent Street Cocktail Safari will be launching in April 2013 at restaurants, cafés, bars and hotels along Regent Street, London W1. Shoppers will be able to enjoy multiple venues in one evening, tasting the signature cocktails and small plates each venue has developed. The Regent Street Cocktail Safari has been created as an extension of the internationally renowned Regent Street Food Safari.

Taking part in the 2013 Regent Street Cocktail Safari are MASH, Bar Américain at Brasserie Zédel, aqua, Gaucho, The Living Room W1, Sartoria, Courthouse Doubletree by Hilton, Le Meridien Piccadilly, Dirty Martini and Inamo.

To experience the Regent Street Cocktail Safari, visit Regent Street Online, plan your route, reserve a time at your chosen venues, gather your party and enjoy.

From 15 April to 6 May, The Regent Street Windows Project will be running, showcasing a number of inspiring architectural installations created by cutting edge architects in partnership with The

Royal Institute of British Architects. Now in its fourth year, the Regent Street Windows Project matches a diverse range of RIBA architects with international fashion brands to create innovative window displays.

Brands participating in the Regent Street Windows Project 2013 include: Topshop working with NEON, Esprit working with naganJohnson architects, Jack Spade working with Carl Turner Architects, Ferrari Store working with Gensler, Karen Millen with Mamou-Mani and Moss Bros with AY Architects.

For further information please contact Verity Ramsay or Lucia Ruz

T: 44 (0)20 7287 9601        

Email: verity.ramsay@sisteris.com or Email:lucia.ruz@sisteris.com

Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.

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