Be Part of London Fashion Week – JHB/GI Installation in the Newburgh Quarter, London, W1
Celebrating London Fashion Week, London based label JHB/GI, will be bringing an exciting fashion, light and music installation to the creative hub of the Newburgh Quarter as part of London Fashion Week.
The pop-up exhibition will open on Saturday 18th until Tuesday 21st February. A one-off chance for the public to be part of London Fashion Week, and see the trends before they hit the press.
JHB/GI have curated the collection of fashion, music, light and art across different platforms. A preview of the JHB/GI AW12 collection, entitled ‘Pachinko’, inspired by the Japanese national pastime similar to pinball will be exhibited alongside a rare original 1990s Pachinko machine.
In collaboration with singer Ayah Marar, GNI projects and Architainment, JHB/GI have created a concept video which will be screened at the exhibition. Visitors to the space will experience a pioneering light installation featuring JHB/GI graphic illustrations and colour changing light. The creative process behind JHB/GI’s illustrations will be shown through a time lapse short film.
JHB/GI by James Hamilton-Butler and Georgie Ichikawa is a London based label. James is an internationally acclaimed artist/art director and Georgie is former head designer for Alexander McQueen x PUMA. The label fuses cultural Japanese iconography and contemporary design to offer a unique and intriguing assortment of graphic prints and wearable garments for men and women.
The installation is free to attend and is located at 17 Newburgh Street, just a step away from the world famous Carnaby Street. This historic London destination is on-trend and fashion forward, appealing to the discerning shopper who demands something different.
Georgie and James are available for interview opportunities.
For SS12 samples and images or to request an invitation to the private view, please contact Nicole – nicole.leggett@sisteris.com or call the Sister Fashion team on 0207 287 9601.
AW12 samples and images will be available following the private view.
Notes to Editors
The JHB/GI showroom will open with a private preview on 17th February to media, with singer Ayah Marar performing her single Beg Borrow Steal via a world premiere of the video, art directed by JHB/GI and featuring the exciting A/W12/13 women’s collection.
The 22nd February will see the space play host to a dedicated AW12 menswear preview.
The label is currently sold exclusively through www.jhb-gi.com, 3939 boutique in east London, The Old Curiosity Shop in Aldwych, and in Knightsbridge at Harrods.
For further information please contact Nicole Leggett at Sister on 44 (0) 207 287 9601 or email nicole.leggett@sisteris.com
Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.
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