Installations unveiled for The Regent Street Windows Project 2013

Today Regent Street unveiled its six unique window installations making up The Regent Street Windows Project.  The designs include a giant beach wave curling up through the interior of Esprit, a ‘Magic Garden’ flowing through all eight windows of the Karen Millen store, a recreation of New York’s Greene Street in Jack Spade’s London store window and a collection of 3 dimensional beating hearts in the Ferrari store.

From 15 April to 6 May, Regent Street London W1 will be showcasing a number of inspiring architectural installations created by cutting edge architects in partnership with RIBA

(Royal Institute of British Architects). Now in its fourth year, the Regent Street Windows Project matches a diverse range of RIBA architects with international fashion brands to create innovative window displays.

Brands participating in the Regent Street Windows Project 2013 include: Topshop working with NEON, Esprit working with naganJohnson architects, Jack Spade working with Carl Turner Architects, Ferrari Store working with Gensler, Karen Millen with Mamou-Mani and Moss Bros with AY Architects.

This initiative is part of an ongoing series of events and promotional opportunities which places Regent Street as one of the leading shopping destinations in the world. As part of this long-term strategy, Regent Street has recently seen the revival of iconic landmarks in the area balancing original architecture with contemporary restoration. This restoration of vast architectural buildings has recently welcomed to the street the largest Burberry in the world, restaurants Brasserie Zédel and MASH and the re-opening of Café Royal after being restored to its former golden-age glory.

Annie Walker, Director of the Regent Street Association, said: ‘The RIBA Regent Street Project, now in its fourth year, is getting more and more recognition. Each time I look forward to seeing the designs and marvel at the result of the collaboration between the architects and the retailers; it definitely adds to the visitor experience.’

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Notes to Editors

Esprit by naganJohnson

California Wave :naganJohnson architects are taking Esprit back to the sunny summer of ’68, the year the business was founded in California, with a coastal sand-dune landscape and a dramatic beach wave under which the customers enter the store.

Ferrari by Gensler

Gensler’s window installation is an organic representation of the Ferrari experience. The physical and emotional manifestations draw on passion, love, tradition and heritage through the representation of a beating heart, whilst the technological prowess, modernity and innovation, are illustrated via a pulsating brain.
Adrenaline and passion scream throughout the installation which will be created via a mix of 3 dimensional organic sculptures and dynamic multimedia and 3D technology designed by Gensler and its partners Icon and George Singer.

Jack Spade by Carl Turner Architects

Referencing Jack Spade’s New York origins, Carl Turner Architects have sampled architectural details, fragments and facades from Greene Street, Soho, New York to create an architectural ‘collection’ in the London Soho store window, mirroring Jack Spade's curatorial approach to the Americana displays found inside.

Karen Millen by Mamou-Mani

‘The Magic Garden’ installation is designed to animate and seamlessly link the full run of 8 windows of the Karen Millen Store with one stunning fluid form. Using digital and physical modelling, the architect will work in collaboration with Karen Millen’s in-house atelier to test and shape the light-diffusing mesh fabric and maximise its structural qualities. The result will demonstrate the precision of both tailoring and architecture and will echo the touch of fun, colour and lightness of the new spring collection.

Moss Bros by AY Architects

The design is a three-dimensional patterned screen inspired by the herringbone stitch, commonly used as a classic motif of the Moss Bros brand. The translucent layers of the installation create a glowing volume and a play with light and shadows throughout the day and at night.

Topshop by NEON

The Topshop Colour Wheel by NEON is a reinterpretation of the traditional window mannequin. Its bold, spinning mechanism showcases different outfits over the course of the day, whilst simultaneously allowing the full colour range of the season to be viewed in a surreal dance above customer’s heads.

A viral film of last year’s Regent Street Windows Project 2012 can be seen on the Regent Street YouTube channel: http://www.youtube.com/watch?v=cCHRx7wiKME

For more information about RIBA London, please contact Antonia Faust in RIBA London on 020 7307 3624 or email antonia.faust@riba.org

Regent Street Windows Project is an initiative of RIBA London and Regent Street, London W1. The project started in 2010 as part of the London Festival of Architecture and is now established as a stand-alone annual event.

RIBA London supports RIBA membership in the capital by providing high quality support services, organising regular activities and training. It seeks to increase the political and professional influence of the RIBA in London and work to raise public awareness of architecture as a profession. It encourages improvement in the built environment by delivering cultural activities and by encouraging architectural debate in the public arena.

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For further information please contact Verity Ramsay 

T: 44 (0)20 7287 9601        

Email: verity.ramsay@sisteris.com 

Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.

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