Long Live The Shopping Experience on Regent Street

Regent Street continues to build on its reputation as one of the ultimate shopping and lifestyle destinations in the world, with many global fashion brands choosing to call this famous shopping thoroughfare their home. With an exciting year that saw the Queen’s Diamond Jubilee as well as the London Olympic and Paralympic Games, 2012 has also seen the launch of new shopping initiatives on Regent Street, ensuring the shopping experience is unlike anywhere else in the world.

The Regent Street Gift Card is the first of its kind to be offered in the UK. Accepted in over 130 stores, hotels and restaurants in and around Regent Street, including the Regent Street Food Quarters, this is the perfect accessory to the ultimate shopping experience.

To help navigate the area, the Regent Street Shopping App showcases the street’s diverse shopping, fashion and lifestyle offer with a live mapping system that consistently evolves with the area. The app delivers a reliable representation of Regent Street and is the most comprehensive mobile shopping map in the West end. To complement these initiatives, this autumn has seen the launch of ‘hands-free shopping’ on Regent Street. This allows customers to shop and have their bags delivered home for a flat fee of £30, allowing customers the freedom to make the most of their trip.

Regent Street, currently displaying its brand new 2012 Christmas Lights that represent the Twelve Days of Christmas, has recently seen the launch of the largest Burberry store in the world, as well as new heritage fashion brands on Brewer Street including, Woolrich, Wolsey, Jack Spade, Stone Island and Rapha. The re-development of the lower end of Regent Street has seen the launch of Coach, Nespresso, Sebago, Ugg, Lotus, and Brasserie Zédel. This year is the first time that the Regent Street Christmas lights are displayed along the full length of the street.

Shop West End VIP Day is taking place on 24 November, giving Christmas shoppers freedom to enjoy a traffic free day to explore Regent Street. Here they will have access to gift-buying advice on the two million products available in London’s West End from 100 Gift Gurus on Regent Street, as well as promotions, festive merriment, performances, and surprise celebrity appearances. In addition to every day shopping, the Regent Street Gift Card, Shopping App and Hands-Free Shopping service will be there to help customers make the most of Shop West End VIP Day.

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For further information please contact Lucia Ruz or Susie Howard

T: 44 (0)20 7287 9601        

Email: lucia.ruz@sisteris.com or Email:susie.howard@sisteris.com

Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.

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