NEWS FEATURE CONTENT: The Art of Being British: St James’s At Your Service
News Feature Content
The Art of Being British: St James's At Your Service
Jermyn Street, London SW1
Saturday 10 September 2011
Traffic Free Event
London’s West End
News content ideas:
1. London’s own Robin Dutt presents “Dandy’s Past and Present” by the Beau Brummell statue on Jermyn Street (2.30pm)
2. St James’s Butler and Valet Academy - where experienced professional butlers and valets will demonstrate tricks of their trade (12noon till 5pm)
- Butler - How to pack the perfect suitcase
- Valet - How to clean and keep clothes in great condition, tricks of the trade.
- Valet - How to dress at various times of the day - morning, noon, lunch, tea, evening
- Butler - How to lay the perfect table and how to decant the wine.
- Butler - How to become a Butler or Valet 3. Showcase Stage: (12noon till 5pm)
3. Showcase Stage 12noon till 5pm
- How to iron a shirt and tie a bow tie 12.35
- Cheese and wine demonstration 12.55
- Chef Andrew Turner - Liquid ice cream 13.15
- Ritz manicure 13.35
- Fortnum and Masons - Heritage of Fortnums 13.55
- Bespoke belt making 14.15
- Perfume demonstration 14.35
- Oyster Shucking Guinness Record attempt 14.55
- Shirt cutting demonstration 15.15
- Hat demonstration 15.35
- Cooking demonstration 15.55
- Book reading and Cat and the Hat appearance 16.15
- Duke's Hotel Launch of their '81' Martini 16.35
- Ritz evening hair demonstration
4. St James’s Catwalk Fashion Shows. Key trends and looks for A/W 11 will be showcased
- 13.00 Catwalk Show 1
- 14.00 Catwalk Show 2
- 15.30 Catwalk Show 3
- 16.30 Catwalk Show 4
5. Royal Academy of Music Performance Platforms
- Platform 1 Percussion Duo and String Trio (12noon till 5pm)
- Platform 2 Brass Quintet and Jazz Quartet (12noon till 5pm)
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Email: rufus.stone@sisteris.com
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