PRESS RELEASE – Carnaby collaborates with The Rolling Stones for Christmas 2012

Carnaby is pleased to reveal a collaboration with The Rolling Stones in celebration of their 50thAnniversary for the 2012 Christmas installations.  Carnaby is world famous for its music heritage as well as its fashion heritage and this year’s Christmas designs will be a very special project with the greatest rock’n’roll band in the world.

The Christmas decorations will consist of huge 3D spheres suspended throughout Carnaby Street containing gold and silver vinyl records emblazoned with the band's iconic artwork and album covers. The Carnaby arches will also be dressed with The Stones' iconic tongue logo. The outdoor installations tell a visual story from the band’s creation in the 1960s to the present day.

The installations will launch on 8th November 2012 and will be in place until 6th January 2013. In addition there will be a Rolling Stones pop up shop in Carnaby. This will be a curated space that will sell limited edition apparel and prints plus the band's new Greatest Hits collection GRRR!, released on 12th November . A limited edition canvas shopping bag will also be available for Carnaby shoppers.

The Rolling Stones / Carnaby relationship started in the 1960s. The band would often frequent the shops in Carnaby Street, and just round the corner in Broadwick Street they rehearsed for their first live shows.

‘We are delighted to be working with the most famous band in the world. They have been instrumental in defining popular culture and epitomise the essence of Carnaby’s music heritage’ Simon Quayle, Director, Shaftesbury

Carnaby is London’s most exciting destination for shopping and leisure with a unique mix of global fashion brands, independent stores, unusual boutiques and award winning restaurants.  No other area in London can boast such a distinctive heritage for fashion, music and youth culture. Carnaby is against the grain, it is original and exciting.

www.carnaby.co.uk

@CarnabyLondon

For further information contact Kay Copeland or Sarah Mole at Sister 020 7287 9601 or email kay.copeland@sisteris.com or sarah.mole@sisteris.com.

For more information on The Rolling Stones and GRRR! contact:

Karen McNamara / Kate Etteridge – LD Communications

T: 020 7439 7222

E: Karen.mcnamara@ldcommunications.co.uk / kate.etteridge@ldcommunications.co.uk

GRRR! by The Rolling Stones is released 12 November

www.rollingstones.com

http://www.facebook.com/therollingstones

www.twitter.com/rollingstones

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Notes to Editors:

The project marks the launch for Carnaby’s music campaign in 2013 – a year long celebration of music past and present. More details to be released shortly.

No shopping street in the world can boast a real connection with music and popular culture quite like Carnaby Street. Music and fashion have walked hand in hand ever since the young entrepreneur John Stephen opened his first boutique in 1958. It became a mecca for the new Mods, seriously into their sharp threads. By 1964 Lord John had opened, and owner Warren Gold found himself dressing the young John Lennon, Brian Jones and Mick Jagger. Now that’s rock ‘n’ roll, and we like it.

Carnaby was not only a place where musicians came to shop, they came to play also in clubs such as The Roaring Twenties and The Bag O Nails. The likes of Hendrix, The Who and The Kinks’ whose hit record ‘Dedicated Follower of Fashion’ pays homage to Carnaby Street.

No wonder Liam Gallagher chose Carnaby Street as the location for his flagship Pretty Green brand. The Great Frog makes jewellery for the likes of Iron Maiden, Def Leppard, Pete Doherty, Lady Gaga, and The Arctic Monkeys.

Music is simply built into the very fabric of the area. 2013 will celebrate Carnaby’s music connections and who better to launch that with than The Rolling Stones.

Kay Copeland
Brand Director

kay.copeland@sisteris.com

Sister
First Floor
46a Carnaby Street
London
W1F 9PS  

tel:  00 44 (0)20 7287 9601
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