Regent Street Christmas Lights Switch On Event 2012 - Talent Announcement

Regent Street, London W1, welcomes Team GB and ParalympicsGB for the final gold moment of 2012 with a new display of the world famous Regent Street Christmas lights

Regent Street is delighted to announce that the Team GB and ParalympicGB athletes switching on the Christmas lights on Tuesday 13 November from 5.30pm will include Olympic Long Jump gold medallist Greg Rutherford and Paralympic couple Sarah and Barney Storey, who between them won five gold medals at London 2012. They will be joined on stage by over 40 Team GB & ParalympicGB teammates and the night will culminate with a spectacular pyrotechnic display.

Regent Street will continue its celebration of the London 2012 legacy as Team GB and ParalympicsGB switch on the world famous Regent Street Christmas lights.   At the flick of the switch, a new design for 2012 will light the night sky, creating a delicate and dazzling array of lights in a traditional display to create the ultimate magical Christmas shopping experience.  Decorated with gold holly and red berry garlands, celebratory tributes to the Olympic and Paralympic teams will hang from the sky, and interspersed along the street gold filigree plaques will tell the story of the twelve days of Christmas. For the first time ever the Regent Street Christmas Lights will be displayed along the full length of Regent Street, from north of Oxford Circus all the way down to Piccadilly Circus, before continuing south down Regent Street in St James’s.

The evening will begin with a choral rendition of the ’12 days of Christmas’ followed by a special performance from the Royal Shakespeare Company’s award-winning production of Matilda The Musical. Classic FM, Regent Street’s media partner, will then welcome on stage a host of world-class talent, with Classic FM presenters John Suchet and Jamie Crick introducing the leading trumpet soloist Tine Thing Helseth and the all-female classical quintet The Masques. They will be followed by a stunning performance by renowned opera singer, Noah Stewart. The stars will be joined on stage by Greg Rutherford and Sarah and Barney Storey, with over 40 of their team mates joining them on stage to celebrate the switch on moment.

This year Regent Street will be encouraging people to join in the fun both on the street and online. The public can engage in the conversation about this year’s Christmas Lights using hashtags #RegentStreet and #RegentStLights; users can also follow Regent Street on Twitter @RegentStOnline.

Regent Street is one of the world’s premier shopping destinations and has continued to build on its reputation in 2012 with an array of new shops and restaurants joining the famous location. In September, the world’s largest Burberry, described as the most technologically advanced high fashion store in Britain, opened its doors, whilst around the corner restaurant Brasserie Zedel launched with its glamorous art deco interior.  Sebago, Coach and Superdry have also recently opened flagship stores on this famous shopping and lifestyle thoroughfare.  Regent Street shoppers are certainly benefitting from the steady influx of new brands, all of which reflect Regent Street’s core values of quality, heritage, style and success, creating one the most popular flagship shopping destinations in the world.  Other stores on Regent Street include Apple, Ferrari, COS, Jaeger, Armani Exchange, Liberty, The Organic Pharmacy, Hoss Intropia, Desigual, Hobbs, Russell & Bromley, Zara Home, Mappin & Webb, Penhaligon’s and BOSE.

Regent Street is also the first destination in Europe to launch its very own Gift Card scheme to a prestigious shopping street and has recently launched an iPhone shopping app. 

David Shaw, Head of the Regent Street Portfolio at The Crown Estate, said: “Regent Street’s Christmas lights switch-on this year will yet again signal the start of Christmas in the West End. With so many exciting brands joining Regent Street, it really is the perfect place to celebrate the Christmas season. We are proud to be able to celebrate the achievements of Team GB and ParalympicsGB in a culmination to an amazing year for London and the UK, and I’m proud that Regent Street can be at the heart of the celebrations”.

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NOTES TO EDITORS

REGENT STREET

The world class shopping destination of Regent Street was one of the first purpose built shopping streets in the world and today celebrates over 180 years of shopping.

Since 2002 The Crown Estate has been investing over £750 million to regenerate Regent Street, increasing its directly held retail trading space by 25%, in a strategy designed to attract some of the world’s leading retail brands.  The Quadrant project at the south end of Regent Street is a mixed use scheme that has added more retail space.  The Quadrant has improved a 1 million sq ft built area in the heart of the West End, creating a 44,000 sq ft public realm area; after Trafalgar Square, it represents the most significant addition to London’s public realm seen in the West End over the last 30 years.  There are two main food quarters in Regent Street, Heddon Street and Swallow Street.   For further information visit regentstreetonline.com.

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For further information please contact Verity Ramsay

T: 44 (0)20 7287 9601        

Email: verity.ramsay@sisteris.com

Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.

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