Regent Street Launches 24/7

Regent Street, London W1 launches 24/7, a bespoke social media hub accessed through regentstreetonline.com. The hub creates a virtual window where everyone can engage in real-time conversations with the Regent Street shops, restaurants, cafés, bars and hotels. Conversations appear on 24/7 from multiple social media platforms such as Twitter, Facebook, Instagram, Pinterest, SoundCloud and YouTube, all in one online location.

Over 100 Regent Street brands including Liberty London, Whole Foods Market, Coach, Reiss, Hollister, Gilly Hicks, sketch, Kirk Originals, Brasserie Zédel, Superdry, Ted Baker and Anthropologie are ready to engage with people that ‘sign in’ and integrate their social media accounts with the hub. The bespoke Regent Street conversations #RegentStreet, #HeddonStreet, #SwallowStreet and a selection of trending hashtags, give users the opportunity to engage with the Regent Street community, 24 hours a day.

Designed for use on both desktop and mobile devices, 24/7 can adapt to many formats and screen ratios. According to Nielsen’s U.S. Social Media Survey (2012), 46% of social media users access social networks via their smartphone. Nielsen also reveal that people spent 32.7 billion more minutes on social networking sites in July 2012 than July 2011, making the significance of instant mobile connectivity clear.

David Shaw, Head of Regent Street Portfolio, The Crown Estate, says: “We are delighted to offer shoppers and visitors from all over the world a new way of engaging and enjoying their Regent Street experience”.

In Asia-Pacific, 74% of consumers are more likely to make a clothing or fashion purchase based on reviews from social media websites (Nielsen, 2012). Bespoke APIs (Application Programming Interfaces) provide instant access and interaction, allowing Regent Street’s online community to engage with the latest news, conversations and events on 24/7.  

regentstreetonline.com

Notes to Editors

Regent Street Social Media URLs

regentstreetonline.com                                 

twitter.com/regentstonline      

facebook.com/regentstreetofficial

instagram.com/regentstreetofficial

pinterest.com/regentstreet/

soundcloud.com/regentstreetofficial

youtube.com/regentstreettv

Extra Information

• Users are required to sign in to 24/7 in order to engage with the content displayed.
• The Community page is a list of social media platforms and links that Regent Street shops, restaurants, cafés, bars and hotels subscribe to.
• 24/7 has an Archive that showcases a sample selection of social media generated from previous hashtag conversations.
• 24/7 and Regent Street’s official website RegentStreetOnline.com have reciprocal links.

24/7 URLs

24/7 - Home Page: http://247.regentstreetonline.com/

24/7 - Sign In Page: http://247.regentstreetonline.com/signin

24/7 - Community Page: http://247.regentstreetonline.com/community

24/7 – Archive Page: http://247.regentstreetonline.com/archive

24/7 – Contact Page: http://247.regentstreetonline.com/contact

Research Materials

1. Nielsen U.S. Social Media Survey (2012) in Nielsen (2012), State of the Media: The Social Media Report New York: Nielsen.

2. Nielsen Smartphone Analytics (July 2012) in Nielsen (2012), State of the Media: The Social Media Report New York: Nielsen.

3. Nielsen Global Survey of Social Media Usage (Q1 2012) in Nielsen (2012), State of the Media: The Social Media Report New York: Nielsen.

For further information please contact Verity Ramsay or Sarah Millar

T: 44 (0)20 7287 9601        

Email: verity.ramsay@sisteris.com or Email:sarah.millar@sisteris.com

Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.

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