Regent Street Motor Show 2012

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Regent Street is pleased to announce the return of the Regent Street Motor Show to the mile of style, Saturday 3 November from 10am – 4pm.  A traffic free event, the display includes 300 pioneering cars, plus additional exhibits and features providing the unique spectacle of the London to Brighton Veteran Car Run, which will finish the 63 mile route on Regent Street, alongside the 20th Century iconic car display and the RAC Future Car Challenge. 

The RAC Future Car Challenge is increasingly important as awareness of low energy use and low emission vehicles begins to rapidly grow. Overall, UK new car sales rose by 7.9 per cent in May 2012 compared to the same month last year – with significant growth of 31.8 per cent of sales of hybrid petrol-electric, electric-only and range-extended cars. A spokesman for the Society of Motor Manufacturers and Traders (SMMT) said: "Every car manufacturer is going to have a hybrid model on its lists by the end of this year, even Ferrari."

Annie Walker, Director, Regent Street Association said, “This is an incredible day, the display of Veteran Cars and the Future Car Challenge cars in Regent Street gives a glimpse of motoring in the past, present and future. A day to be enjoyed by motoring enthusiasts as well as those shopping in Regent Street”.

Regent Street shops and restaurants are pleased to welcome this event and feel this type of showcase complements the shopping and lifestyle offer. On the day there will be many in-store promotions and great dining at the two Regent Street food quarters, Heddon Street and Swallow Street. New shops that have recently opened are the; world’s largest Burberry, Superdry, Coach, Sebago, Lotus, Gilly Hicks, Hollister, Wolsey, Woolrich, Stone Island, Jack Spade and Laird of London.

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NOTES TO EDITORS

The RAC Future Car Challenge is one of three flagship events owned by the Royal Automobile Club taking place on the weekend of 3 and 4 November 2012. The other two are the London to Brighton Veteran Car Run, the world's longest running motoring event, and the Regent Street Motor Show. Together they make for the largest free-to-spectate annual motoring spectacular in the UK, if not the world.

The event, which is owned by the Royal Automobile Club, and sponsored by RAC Motoring Services, was first introduced in 2010 to showcase low energy use vehicles. It features competitors driving electric, hybrid, hydrogen and low-emission conventional petrol and diesel cars on a 63-mile route from Brighton to London. Now recognised as the world's leading low-energy driving challenge, the event is unique in being free to the public to spectate and a real-world test of current and future vehicle technology.

The overall winner of 2011 was the T.27 built and entered by Gordon Murray Design. Murray was thrilled, speaking after the event he said: “This is the first time we've showcased the T.27 on the UK roads. This is the only event in the world that demonstrates real cars, in real conditions and where energy used is measured independently.

Ben Cussons, Chairman of the Royal Automobile Club Motoring Committee, says: "In just a couple of years the RAC Future Car Challenge has emerged as the most important annual motoring event for showcasing the vehicles people will be driving in years to come. The support from major motor manufacturers worldwide has been tremendous and many of them have already expressed their intention to enter the 2012 Challenge."

This year, in response to the increasing level of interest in the event, there has been a major increase in the number of awards categories. There is now a very wide range of categories, totalling 26 – 13 for Production Vehicles and 13 for Prototype Vehicles. The awards for Production Vehicles and for Prototype Vehicles include Most Energy Efficient vehicles by size and type (saloon, sports car, light commercial vehicle etc.) and best electric, extended range, hybrid, hydrogen and internal combustion engine vehicles.

In increasing the number of award categories, the organisers have ensured that performance comparisons with the 2011 event can still be made easily. Publication of the energy used by each vehicle taking part (in accordance with strict measurement protocols) is one of the unique features of the RAC Future Car Challenge – members of the public can see exactly how energy efficient the cars are under real-world driving conditions because of the easily interpreted measurement technology used. Entries forms are available to download from the dedicated event website, together with the regulations and full details of the vehicle categories: http://www.futurecarchallenge.com

Electric car charging experts British Gas return this year as the official energy and electric vehicle charging partner, helping those taking part in the Future Car Challenge to charge their cars easily, quickly and safely.

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For further information please contact Lucia Ruz or Verity Ramsay

T: 44 (0)20 7287 9601        

Email: lucia.ruz@sisteris.com or verity.ramsay@sisteris.com

Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.

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